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    Interbike’s OutDoor Demo East, traditionally a trade-only event, recently announced that it will now include consumer days on Saturday Oct. 10 and Sunday Oct. 11, 2009 at Roger Williams Park in Providence, R.I. The first two days of OutDoor Demo East, Thursday Oct.8 and Friday Oct. 9 will be trade-only days.

    Consumers are invited to come and check out the latest and greatest cycling gear the industry has to offer.

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Utah-based SOAR Communications is an innovative strategic marketing communications agency focused on the sports, outdoor, athletics, recreation and sporting goods industries.

CONTACT INFO

Office: 801-523-3730
Fax: 801-523-3750
Email: info@soarcomm.com

RECEIVE SOAR CLIENT NEWS


image Outdoor Retailer Announces Results of 2009 Retailer Survey

Outdoor Retailer recently announced the results of its 2009 survey of attendees of the previous year’s Summer Market show.

Among the notable statistics that came to light from the survey included the top reasons attendees visit the show. At the top of the list visitors to the show came to see new products. Find out what other interesting data turned up from our survey …

image Ritchey Design-Sponsored Team OUCH Finishes Strong in Mexico

In the recent La Vuelta de Mexico race, several riders from Team OUCH Presented by MAXXIS, sponsored by Ritchey Design, had two Stage wins and won the Overall Sprint Competition title in Mexico City, March 1-8, 2009. Andrew Pinfold won Stage 8, making Team OUCH the first team to cross the finish line, while Cameron Evans won Stage 6 and Karl Menzies earned the Overall Sprint Competition title.

image Delta 7 Sports Launches Next Generation Arantix Mountain Bike

Delta 7 Sports announces its next generation Arantix mountain bike and will showcase the new model at the 2008 OutDoor Demo and Interbike show in Las Vegas. The new frame is stronger and better than previous models and the price point has dropped to be more competitive with other high-end mountain bikes on the market.

Members of the press interested in demoing the new bike can contact SOAR Communications to set up an appointment.

image Interbike Adds Consumer Days to OutDoor Demo East

Interbike’s OutDoor Demo East, traditionally a trade-only event, recently announced that it will now include consumer days on Saturday Oct. 10 and Sunday Oct. 11, 2009 at Roger Williams Park in Providence, R.I. The first two days of OutDoor Demo East, Thursday Oct.8 and Friday Oct. 9 will be trade-only days.

Consumers are invited to come and check out the latest and greatest cycling gear the industry has to offer.

image H2O Overdrive Signing Top U.S. Athletes As Brand Ambassadors

As part of its ongoing efforts to provide athletes with a high-performance sports drink, H2O Overdrive has announced the signing of some top athletes as the first of their growing Athlete Ambassadors program.

H2O Overdrive recently announced the signing of three Olympic, world-class athletes: Erik Schlopy, Derek Parra and Summer Sanders. Stay tuned as more athletes from the PGA, NHL, AVP, and many more sports, join the H2O Overdrive Athlete Ambassador team.