MEDIA ALERT

MONDAY & TUESDAY: Interbike 2008 Kicks-Off with Annual OutDoor Demo in
Bootleg Canyon, Boulder City, Nevada

More than 6,000 industry and media attendees converge on Bootleg Canyon for the
ultimate hands-on bicycle product testing experience

WHAT: As part of the annual Interbike Expo in Las Vegas, the OutDoor Demo in Bootleg Canyon-Boulder City, Nevada is a chance for media to test mountain, road, BMX, dirt jump, downhill and recumbent bicycles and products from more than 130 bicycle and accessory manufacturers.

Event attendees will test products on:

• Extensive trail network
• Professionally built BMX track
• Closed-road loop
• Downhill-specific trail and
• Dirt Jump demo

If not interested in riding bikes, but want to shoot footage of retailers testing product, transportation around the event will be provided for media interested in covering course areas located away from the 59,800 square-foot exhibitor area. (Please arrange prior to the event.)

WHEN:
Monday and Tuesday, Sept. 22 & 23, 2008
Booths and products available for testing 9:00 a.m. to 6:00 p.m.
Best time for audio/video is before noon

WHERE:
Bootleg Canyon
Boulder City, NV 89005

WHO:
The OutDoor Demo is organized by Interbike – the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. It will feature outdoor exhibits by Pedro’s, Cervelo, Fox Racing Shox, Gu Energy Gel, Park Tool, Mavic, PowerBar and more than 130 bicycle and accessory manufacturers.

Following the OutDoor Demo, the Interbike Expo will take place Wednesday through Friday, Sept. 24-26 at the Sands Expo and Convention Center in Las Vegas.

About Interbike
Interbike, produced by Nielsen Business Media, the parent company of the Outdoor
Retailer (OR), Action Sports Retailer (ASR) and Fly Fishing Retailer trade shows, is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling.

Celebrating more than 25 years of successful events, Interbike (www.interbike.com) gathers more than 1,000 cycling-related brands and more than 22,000 total attendees annually.

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MEDIA CONTACTS:
Chip Smith, SOAR Communications, 801.523.3730(wk) / 801.597.7515(cell), csmith@soarcomm.com
or
Maura Lansford, SOAR Communications, 801.523.3730(wk)/817.929.8123,
mlansford@soarcomm.com