Interbike’s OutDoor Demo East, traditionally a trade-only event, recently announced that it will now include consumer days on Saturday Oct. 10 and Sunday Oct. 11, 2009 at Roger Williams Park in Providence, R.I. The first two days of OutDoor Demo East, Thursday Oct.8 and Friday Oct. 9 will be trade-only days.

Consumers are invited to come and check out the latest and greatest cycling gear the industry has to offer.

Outdoor Retailer recently announced the results of its 2009 survey of attendees of the previous year’s Summer Market show.

Among the notable statistics that came to light from the survey included the top reasons attendees visit the show. At the top of the list visitors to the show came to see new products. Find out what other interesting data turned up from our survey …

As part of its ongoing efforts to provide athletes with a high-performance sports drink, H2O Overdrive has announced the signing of some top athletes as the first of their growing Athlete Ambassadors program.

H2O Overdrive recently announced the signing of three Olympic, world-class athletes: Erik Schlopy, Derek Parra and Summer Sanders. Stay tuned as more athletes from the PGA, NHL, AVP, and many more sports, join the H2O Overdrive Athlete Ambassador team.

Innovative Health Solutions (IHS) recently announced their high-performance sports drink, H2O Overdrive, is now shipping through Europa and will initially be available in select stores.

H2O Overdrive is the market’s newest sports drink, providing a precision blend of ingredients based on years of research and experience, to deliver, a tasty, effective beverage to active individuals.

H2O Overdrive is a high-performance sports drink that hydrates athletes at the cellular level with a precise protein-to-carbohydrate ratio and a unique blend of essential minerals, electrolytes, amino acids and vitamins, which is essential in supporting energy, recovery, muscle function and performance. Its formula helps athletes’ bodies and minds prepare for (and recover from) strenuous workouts. Please visit www.h2ooverdrive.com for more information.

Media Contacts

Jon Bacon, SOAR Communications, 801.523.3730(w)/801.660.7820(c), jbacon@soarcomm.com,
Chip Smith, SOAR Communications, 801.523.3730(w)/801.597.7515(c), csmith@soarcomm.com or
David Politis, SOAR Communications, 801.523.3730(w)/801.556.8184(c), poppa.p@soarcomm.com

Online registration for 2009 Outdoor Retailer Summer Market Expo and Open Air Demo is now open. Industry insiders planning to attend the event can visit the official registration page and sign up for the upcoming show, scheduled for July 20-24, 2009 in Downtown Salt Lake City and Snowbasin Resort, Port Ramp Property in Eden, Utah, east of Ogden.

In the recent La Vuelta de Mexico race, several riders from Team OUCH Presented by MAXXIS, sponsored by Ritchey Design, had two Stage wins and won the Overall Sprint Competition title in Mexico City, March 1-8, 2009. Andrew Pinfold won Stage 8, making Team OUCH the first team to cross the finish line, while Cameron Evans won Stage 6 and Karl Menzies earned the Overall Sprint Competition title.

In it’s continuing effort to serve the outdoor industry’s evolving needs, Outdoor Retailer (OR) recently announced the 2009 Summer Market Open Air Demo has changed from two days to one day. This year’s Open Air Demo will take place at Pineview Reservoir (near Odgen, Utah) on Monday, July 20, 2009, prior to OR Summer Market’s indoor expo, July 21-24, 2009.

With some of the most recognized tradeshows taking hits in recent weeks, the Outdoor Industry continues a strong showing during tough economic times. Nielsen Business Media predicts show numbers for the upcoming OR show to be on track with last year’s attendance.

This year’s OR Winter Market show will also offer exhibitors and attendees several new and improved events/venues.

Want to know what’s in on the ski slopes this year? Outdoor Retailer Winter Market’s annual fashion show will get you dialed in to what’s hot, and what’s not for the coming year.

Presented by Woolrich, the sixth annual fashion show will showcase clothing items and accessories from various exhibitors participating in the OR Winter Market show.

The fashion show will take place Saturday, January 22, 2009 as part of the Outdoor Retailer “Winter Exposure” Winter Market Industry Party.