Project OR will make its debut at Outdoor Retailer Winter Market 2009. The outdoor fashion event was a success at the Summer Market 2008. The student design competition highlights the supply story behind OR.

The event features five hand-picked design students from some of the top design programs across the country to design and create a garment prototype that is an original, innovative use of performance and eco-friendly materials, and has a practical application for the winter outdoor market.

Online registration for 2009 Outdoor Retailer Winter Market Expo and Backcountry Base Camp is now open. Retailers planning to attend the event can visit the official registration page and sign up for the upcoming show, scheduled for Jan. 21-25, 2009 in Down town Salt Lake City and Snowbasin.

Buyers who register before December 19, 2008 will receive free show credentials in the mail and expo information prior to the show.

Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Currently in its 27th successful year, Outdoor Retailer gathers approximately 40,000 attendees on a bi-annual basis for its Winter and Summer Market shows.

MEDIA CONTACTS

Chip Smith, SOAR Communications, 801-523-3730(wk)/801-597-7515(cell), csmith@soarcomm.com, or
Maura Lansford, SOAR Communications, 801.523.3730(wk)/817.929.8123(cell), mlansford@soarcomm.com, or
David Politis, SOAR Communications, 801-523-3730(wk)/801-556-8184(cell), poppa.p@soarcomm.com

Ritchey Design components shined during the World Road Championships held in Varese, Italy when Ritchey-sponsored riders Alessandro Ballan and Damiano Cunego, both of Italy, took first and second place in the elite men’s category.

Nicole Cooke, recent Olympic gold medalist of Great Britain and also a Ritchey-sponsored rider, took first place in the women’s elite category.

Lance Armstrong recently made news by announcing he would return to professional cycling. This press conference, called by Lance and hosted by Interbike, will address his desire to get back to the sport of professional cycling.

Before the fun that is Interbike 2008 begins downtown Las Vegas, the media and retailers gather at Bootleg Canyon in Boulder City, Nevada to test out all the cycling industry’s latest bikes and gear. Remember to bring your helmet, courage and a sense of adventure.

Delta 7 Sports announces its next generation Arantix mountain bike and will showcase the new model at the 2008 OutDoor Demo and Interbike show in Las Vegas. The new frame is stronger and better than previous models and the price point has dropped to be more competitive with other high-end mountain bikes on the market.

Members of the press interested in demoing the new bike can contact SOAR Communications to set up an appointment.

Utah-based SOAR Communications is an innovative strategic marketing communications agency focused on the sports, outdoor, athletics, recreation and sporting goods industries.

CONTACT INFO

Office: 801-523-3730
Fax: 801-523-3750
Email: info@soarcomm.com

The Trade Association of Paddlesports (TAPS) is a non-profit trade association supporting the paddling industry in North America and the world. TAPS’ members are industry leaders and are dedicated to providing paddlers with the best in equipment, services, and experiences. TAPS represents manufacturers, retailers, outfitters, instructional centers, publications and more throughout the paddlesports industry, encompassing canoes, touring kayaks, whitewater kayaks and rafts. for more information about TAPS, visit our Web site at www.gopaddle.org.

MEDIA CONTACTS

Chip Smith, SOAR Communications, 801-523-3730(wk)/801-597-7515(cell), csmith@soarcomm.com, or
Maura Lansford, SOAR Communications, 801-523-3730(wk)/817-929-8123(cell), mlansford@soarcomm.com

Established in 1976 by Swiss engineer Toni Maier-Moussa, ASSOS designs and manufactures premium cycling apparel and created the first Lycra™ cycling shorts. Based on its Cycling Body R&D philosophy, the company focuses on clothing that is comfortable and tailored to function in the road cyclist’s riding position. ASSOS offers a collection of shorts, jerseys, jackets, undergarments and various accessories that are designed to be used in combination for varying weather conditions, while riding in total comfort and being esthetically pleasing and timeless in fashion. For more information about ASSOS, please visit www.ASSOS.com.

MEDIA CONTACTS

Chip Smith, SOAR Communications, 801-523-3730(wk)/801-597-7515(cell), csmith@soarcomm.com, or
Maura Lansford, SOAR Communications, 801-523-3730(wk)/817-929-8123(cell), mlansford@soarcomm.com