Delta 7 Sports creates cutting-edge cycling sports products by utilizing IsoTruss technology and designs. A division of Advanced Composite Solutions, Delta 7 Sports was formed in 2007.Information about Delta 7 Sports is available at www.delta7sports.com.

MEDIA CONTACTS

David Politis, SOAR Communications, 801-523-3730(w)/801-556-8184(c), poppa.p@soarcomm.com or
Maura Lansford, SOAR Communications, 801-523-3730(w)/817-929-8123(c), mlansford@soarcomm.com

Interbike (a business unit of Nielsen Business Media, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), Health+Fitness Business and Fly Fishing Retailer trade shows) is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers,industry advocates and media to conduct the business of cycling. Now celebrating more than 25 years of successful events, Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.

MEDIA CONTACTS

Chip Smith, SOAR Communications, 801-523-3730(wk)/801-597-7515(cell), csmith@soarcomm.com, or
Maura Lansford, SOAR Communications, 801.523.3730(wk)/817.929.8123(cell), mlansford@soarcomm.com, or
David Politis, SOAR Communications, 801-523-3730(wk)/801-556-8184(cell), poppa.p@soarcomm.com

Founded in 1895, Schwinn is an American icon and has built some of the best-known and best-loved bicycles of all time. Schwinn has been an indispensable player in revolutionizing bicycling around the world. With a continued dedication to quality, forever synonymous with the Schwinn name, America’s most famous bicycle brand looks forward to providing another century of innovation, freedom and performance to people of all ages. Information about Schwinn bicycles is available at www.SchwinnBike.com.

MEDIA CONTACTS

Michael De Leon, Schwinn Bicycles, 608-268-8309(w)/608-358-9412(c), mdeleon@cannondalegroup.com or
David Politis SOAR Communications, 801-523-3730(w)/801-556-8184(c), poppa.p@soarcomm.com or
Chip Smith, SOAR Communications, 801-523-3730(w)/801-597-7515(c), csmith@soarcomm.com

Northern California-based Ritchey Design was founded by road racer, mountain bike pioneer and product innovator Tom Ritchey in 1974. The company is well-known for its technical merits through attention to detail during the product design phase, resulting in high-quality, reasonably priced road and mountain bike components. To learn more about Ritchey Design, please visit www.ritcheylogic.com.

MEDIA CONTACTS

Chip Smith, SOAR Communications, 801-523-3730(wk)/801-597-7515(cell), csmith@soarcomm.com, or
Maura Lansford, SOAR Communications, 801-523-3730(wk)/817-929-8123(cell), mlansford@soarcomm.com

SCOTT USA and Ritchey Design today announced their co-sponsorship of the Elite men’s and women’s races at CrossVegas this month. In addition, both companies will be hosting a VIP retirement party at the races for Thomas Frischknecht to celebrate his incredible 19-year career as a World Cup competitor.