Interbike Opens a Portion of OutDoor Demo East to Consumers

SAN JUAN CAPISTRANO, Calif. — April 6, 2009 – Interbike OutDoor Demo East, traditionally a trade-only event, will now be open to the public on Saturday Oct. 10 and Sunday Oct. 11, 2009 at Roger Williams Park in Providence, R.I. The first two days of OutDoor Demo East, Thursday Oct. 8 and Friday Oct. 9, will be open to members of the cycling industry only.

“Last year’s inaugural OutDoor Demo East gathered dealers and manufacturers for product demos, business deals and networking. However, we recognize these groups are just two of the three pieces of the entire cycling community mix,” said Andy Tompkins, Interbike show director. “Opening the last two days of OutDoor Demo East for consumer participation is a great way to incorporate that final piece.”

In addition to two new consumer days for product demos, OutDoor Demo East is contracted with GSD Event Productions LLC, a New England-based promotional firm, to produce the Providence Cyclo-Cross Festival, a USA Cycling-sanctioned professional and amateur cyclo-cross race event.

“Years ago we recognized Roger Williams Park to be, perhaps, the finest cyclo-cross venue in America. Securing this date, this venue, the support of this fabulous city and this partnership with Interbike, gives us a unique opportunity to create a really spectacular event,” said Richard Fries, marketing-communications director for GSD Event Productions. “Get your cowbells ready; this will be fantastic.”

The OutDoor Demo East event is still intended to be an important trade event focused on the needs of Northeast and Mid-Atlantic retailers and/or additional staff unable to attend the Interbike International Expo, held in Las Vegas. To that end, the National Bicycle Dealer Association (NBDA) will again bring its popular retail education Super Seminars to the event.

“A wide variety of seminars are being planned, with topics including sales, marketing, management strategies and industry trends,” said Fred Clements, NBDA Executive Director. “Each year the NBDA strives to bring compelling content focused on retailer-specific needs aimed at improving the bottom-line of all bicycle retailers. We look forward to doing so again for East Coast dealers attending OutDoor Demo East.”

OutDoor Demo East 2009 will run Thursday, October 8 to Sunday, October 11, 2009, from 9 a.m. to 5 p.m. at Roger Williams Park in Providence, R.I.

Interbike OutDoor Demo East is based on the Interbike OutDoor Demo held in conjunction with the Interbike International Bicycle Expo in Las Vegas and will include product testing, NBDA seminars, manufacturer technical clinics and networking events.

For questions about exhibiting at OutDoor Demo East, please e-mail Interbike sales manager, Andria Klinger at andria.klinger@nielsen.com.

About Interbike
Interbike is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.

The 2009 Interbike trade-only events begin with OutDoor Demo (September 21-22, 2009 in Boulder City, NV), followed by the Interbike Expo, September 23-25 at the Sands Expo and Convention Center in Las Vegas, and finish the season with OutDoor Demo East (October 8-11, 2009) in Providence, R.I.

# # #

NORTH AMERICAN MEDIA CONTACTS

Chip Smith, SOAR Communications, 801.523.3730(wk) / 801.597.7515(cell) csmith@soarcomm.com
Maura Lansford, SOAR Communications, 801.523.3730(wk) / 817.929.8123(cell), mlansford@soarcomm.com

EUROPEAN MEDIA CONTACT
Uwe Weissflog, inMotion mar.com, +49(0)714 1913131(wk) / +49(0)170 3164035(cell), uweissflog@inmotionmar.com

Lance Armstrong to Announce Global Cancer Initiative and Plans for
2009 Cycling Season at Interbike Trade Show

WHAT:
Lance Armstrong, seven-time Tour de France champion, will hold a press conference at Interbike, North America’s largest cycling trade show.

WHEN:
Thursday, September 25 at 9:00 a.m. in conjunction with the Interbike International Bicycle Expo

(Press conference is for working media only. If you do not have an Interbike working media badge please go to www.xpressreg.net/register/bike098/media/reginfo.asp to register, and pick up your badge in the Press Room – Sands room 202).

WHERE:
Venetian Ballroom J near the upper lobby of the Sands Expo and Convention Center (201 Sands Avenue, Las Vegas),

WHO/WHY:
During his upcoming Wednesday, September 24th press conference in New York City at the Clinton Global Initiative, Armstrong will discuss his Global Cancer Initiative. The following day at the Interbike press conference, Armstrong will detail plans for his 2009 return to professional cycling, including team, partial schedule and development program.

In a statement released earlier this month by Lance announcing his plans to return to the road, he said, “I am happy to announce that after talking with my children, my family and my closest friends, I have decided to return to professional cycling in order to raise awareness of the global cancer burden. This year alone, nearly eight million people will die of cancer worldwide. Millions more will suffer in isolation, victims not only of the disease but of social stigma. After the passage of Proposition 15 in Texas, a $3 billion investment in the fight against cancer which is helping to make this disease part of the national dialogue in America, it’s now time to address cancer on a global level.”

For more information, please visit www.livestrong.com/lance2009.

About the Lance Armstrong Foundation
Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong, the Lance
Armstrong Foundation (LAF) has raised more than $250 million for the fight against cancer. LAF unites people through programs and experiences to empower cancer survivors to live life on their own terms and to raise awareness and funds for the fight against cancer. The LAF focuses on cancer prevention, access to screening and care, research and quality of life for cancer survivors. The LAF helps survivors face the challenges and changes that come with cancer. The Foundation helps them understand what to expect from the cancer experience and the right questions to ask and provides support along the way.

About Interbike
Interbike, produced by Nielsen Business Media, the parent company of the Outdoor
Retailer (OR), Action Sports Retailer (ASR) and Fly Fishing Retailer trade shows, is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International
Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling.

Celebrating more than 25 years of successful events, Interbike (www.interbike.com) gathers more than 1,000 cycling-related brands and more than 22,000 total attendees annually.

# # #

LANCE ARMSTRONG MANAGER CONTACT:
Mark Higgins, mhiggins@planetcse.com

INTERBIKE CONTACT:
Maura Lansford, SOAR Communications, 801.523.3730(wk) / 817.929.8123 (cell)
mlansford@soarcomm.com, or
Chip Smith, SOAR Communications, 801.523.3730(wk) / 801.597.7515(cell),
csmith@soarcomm.com.

MONDAY & TUESDAY: Interbike 2008 Kicks-Off with Annual OutDoor Demo in
Bootleg Canyon, Boulder City, Nevada

More than 6,000 industry and media attendees converge on Bootleg Canyon for the
ultimate hands-on bicycle product testing experience

WHAT: As part of the annual Interbike Expo in Las Vegas, the OutDoor Demo in Bootleg Canyon-Boulder City, Nevada is a chance for media to test mountain, road, BMX, dirt jump, downhill and recumbent bicycles and products from more than 130 bicycle and accessory manufacturers.

Event attendees will test products on:

• Extensive trail network
• Professionally built BMX track
• Closed-road loop
• Downhill-specific trail and
• Dirt Jump demo

If not interested in riding bikes, but want to shoot footage of retailers testing product, transportation around the event will be provided for media interested in covering course areas located away from the 59,800 square-foot exhibitor area. (Please arrange prior to the event.)

WHEN:
Monday and Tuesday, Sept. 22 & 23, 2008
Booths and products available for testing 9:00 a.m. to 6:00 p.m.
Best time for audio/video is before noon

WHERE:
Bootleg Canyon
Boulder City, NV 89005

WHO:
The OutDoor Demo is organized by Interbike – the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. It will feature outdoor exhibits by Pedro’s, Cervelo, Fox Racing Shox, Gu Energy Gel, Park Tool, Mavic, PowerBar and more than 130 bicycle and accessory manufacturers.

Following the OutDoor Demo, the Interbike Expo will take place Wednesday through Friday, Sept. 24-26 at the Sands Expo and Convention Center in Las Vegas.

About Interbike
Interbike, produced by Nielsen Business Media, the parent company of the Outdoor
Retailer (OR), Action Sports Retailer (ASR) and Fly Fishing Retailer trade shows, is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling.

Celebrating more than 25 years of successful events, Interbike (www.interbike.com) gathers more than 1,000 cycling-related brands and more than 22,000 total attendees annually.

# # #

MEDIA CONTACTS:
Chip Smith, SOAR Communications, 801.523.3730(wk) / 801.597.7515(cell), csmith@soarcomm.com
or
Maura Lansford, SOAR Communications, 801.523.3730(wk)/817.929.8123,
mlansford@soarcomm.com