Outdoor Retailer Announces Results of 2009 Retailer Survey

Survey identifies top ten reasons retailers attend Outdoor Retailer,
popular product categories and trade show buying habits, among others

SAN JUAN CAPISTRANO, Calif. – March 31, 2009 - Outdoor Retailer today announced key findings from the Outdoor Retailer 2009 Retailer Survey. The online survey aimed to gauge the thoughts and feelings of retailers in relationship to their overall trade show experience and included topics like reasons for attending Outdoor Retailer, popular product categories and retail buying habits.

“Now, more than ever, it is necessary for us to maintain lines of communication with our buyers and attendees,” said Kenji Haroutunian, Outdoor Retailer show director. “The results of our most recent survey brought to light ways we can continue to evolve the show and ensure attendees see the most innovative supplies, technologies and products. Responses also confirmed we are on the right track with established events and programs that help attendees network and strengthen industry relations.”

The Outdoor Retailer 2009 Retailer survey was conducted over a six week period and was managed by Lifeboat Solutions, an event management, sales and marketing firm that provides consulting services to companies within the recreational sporting goods industry. Conducted in collaboration with the Outdoor Industry Association, the survey elicited responses from past Outdoor Retailer registrants, attendees and prospect retailers. The results provided important insights into how Outdoor Retailer can continue to provide buyers with the highest return on investment and increase value points for the entire Outdoor Retailer audience.

Key findings are summarized below.

Top 10 Reasons for Attending Outdoor Retailer

1. See new products
2. Find new suppliers/manufacturers
3. Establish/build business relationships
4. Find new product segments
5. Industry networking
6. Outdoor community and cultural experience
7. Plan marketing and co-op strategies
8. Write and close orders
9. Attend educational business seminars
10. Find closeout products

Product Categories
The top four categories of product carried by respondents were apparel, footwear, camping and backpacking. These categories were followed closely by the running and instruction categories. Popular write-in categories included travel, fishing and hunting.

Retail Buying Habits
Of those participants who did attend Outdoor Retailer Summer Market ‘08:

• 87 percent of retailers found new suppliers
• 76 percent wrote orders on site at the show
• 34 percent wrote orders on site with five or more exhibitors
• 52 percent wrote orders on site of $10,000 or more
• 82 percent of those that placed orders, wrote for the same amount or greater than 2007

Other Key Findings

• 91 percent of attending respondents indicated they were very satisfied or satisfied with their show experience
• Late July through mid-August predominant ranked as the best time window for holding Summer Market by all respondents
• Nearly 28 percent of attending buyers went to Open Air Demo 2008
• 80 percent of those who attended Outdoor Retailer Summer Market ‘08, plan to attend Summer Market ‘09
• 41 percent of those who did not attend Summer Market ‘08, plan to attend Summer Market ‘09

More than 1,500 retailers participated in the survey and 85 percent listed owner, buyer or manager as their primary job title. Other noteworthy participants included co-owners, partners, assistant managers, VP of operations and multiple merchandising titles. Sixty-three percent of the survey respondents had attended Outdoor Retailer Summer Market ’08 while 37 percent did not attend.

For more information about the Outdoor Retailer 2009 Retailer Survey, please contact Lance Camisasca of Lifeboat Solutions at lance@lifeboatsolutions.com.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

The next opportunity to preview the future of the outdoor industry will start at the Open Air Demo Pineview Reservoir (near Odgen, Utah) on July 20, 2009, followed by the Outdoor Retailer Summer Market at the Salt Palace Convention Center from July 21-24, 2009 in Salt Lake City, Utah.

# # #

MEDIA CONTACTS

Maura Lansford, SOAR Communications, 801-523-3730, mlansford@soarcomm.com or
Chip Smith, SOAR Communications, 801-523-3730, csmith@soarcomm.com

Outdoor Retailer Opens Online Attendee Registration for
Summer Market Expo and Open Air Demo

Qualified retailers and distributors can register for free before June 16, 2009,
and receive show credentials and expo information prior to the show

SAN JUAN CAPISTRANO, Calif. – March 12, 2009 - Outdoor Retailer, a division of Nielsen Business Media, today announced the opening of buyer, distributor and designer registration for its Outdoor Retailer Summer Market Expo and Open Air Demo, July 20-24, 2009.

Retailers, distributors and designers planning to attend the show can now register online at Outdoor Retailer’s Web site, www.outdoorretailer.com. Online exhibitor, media and sales rep registration will be available in April.

Retailers and Distributors

Attendees who register before Tuesday, June 16, 2009, will receive free show credentials in the mail and expo information prior to the show. For retailers and distributors who register after June 16, or register on-site, the fee will be $30 for retailers and $100 for distributors.

Designers

Qualified freelance product designers as well as finished goods designers from non-exhibiting manufacturers are invited to attend Outdoor Retailer at a discounted rate. For designers who register before June 16, the fee is $100. Registering after June 16 or on-site, the designer registration fee increases to $200.

Pre-registered designers will also receive their show credentials and expo information prior to the show.

Outdoor Retailer’s online registration saves attendees valuable time and money, and ensures access to the biggest and most important summer outdoor recreation industry gathering of the year.

The trade-only gathering kicks off with the Outdoor Retailer Open Air Demo one-day product testing event at Snowbasin Resort, Port Ramp Property in Eden, Utah, east of Ogden and convenient to downtown Salt Lake City. The event then continues with four packed days of exhibits, product launches, meetings and celebrations at Outdoor Retailer Summer Market Expo in Salt Lake City, Utah.

“Outdoor Retailer has evolved from a niche market buyer-seller platform to the single best place for dealers to see and learn about new products, emerging brands and true design innovation,” said Kenji Haroutunian, Outdoor Retailer show director. “In one place during five days, a buyer can see all the relevant trends in functional apparel, footwear, and accessories while folding in meaningful business education and equipment testing to make informed buys. With many new features designed specifically for retailers, this Summer Market promises to deliver a new experience to attendees, bringing best practices to the forefront in and around the show.”

The Outdoor Retailer Summer Market is the largest industry event hosting to more than 21,000 attendees including CEOs, industry leaders, outdoor and summer sports manufacturers, 6,000+ retailers, athletes and media.

For Outdoor Retailer Summer Market registration, please click here.

For additional registration information, please contact orreg@nielsen.com or visit www.outdoorretailer.com.

About Outdoor Retailer

Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

Preview the future of the outdoor industry at the Outdoor Retailer Summer Market, which will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from July 20, 2009 and the trade show from July 21-24, 2009.

# # #

MEDIA CONTACTS:

Maura Lansford, SOAR Communications, 801.523.3730(wk)/ 817.929.8123(cell), mlansford@soarcomm.com
or
Chip Smith, SOAR Communications, 801.523.3730(wk) / 801.597.7515(cell), csmith@soarcomm.com

OR Summer Market Open Air Demo Returns to One Day Format

SAN JUAN CAPISTRANO, Calif. – March 2, 2009 - To continue to serve the industry’s evolving needs, Outdoor Retailer (OR) today announced the 2009 Summer Market Open Air Demo has been changed from two days to one day. This year’s Open Air Demo will take place at Pineview Reservoir (near Odgen, Utah) on Monday, July 20, 2009, prior to OR Summer Market’s indoor expo, July 21-24, 2009.

As a one day event, OR is extending Open Air Demo hours from 8 a.m. to 4 p.m. This extension provides exhibitors ample time with buyers and retailers with a full day of product and accessory demos, ending early enough to allow exhibitors time to set up for the following day’s indoor exposition at the Salt Palace Convention Center.

“After much discussion with exhibitors and attendees, expanding the hours and moving to one full day made the most business sense,” said Marisa Nicholson, Outdoor Retailer national sales manager. “Packing more hours into one demo day eases the logistics of overnight lodging and expenses of an extra travel day for both exhibitors and retailers. Since the overall mood of retail business has everyone evaluating every dollar spent, we feel it’s the right decision for 2009.”

The Open Air Demo events and demonstrations that attendees enjoy, and have come to rely on as they make crucial buying decisions, will continue as usual. A few events and perks to look forward to include:

Climbing Demo

Jeff Lowe and Ogden Climbing Parks, in cooperation with Snowbasin Mountain Guides, will provide multi-pitch and sport climbing venues at Open Air Demo. Beginners and expert climbers alike will be shuttled to Snowbasin, where they will ride the gondola up to the Needles Lodge and enjoy four pitches of moderate (5.5) high country quartzite slabs.

Wasatch Whitewater Chute-Out

The 2nd annual Wasatch Whitewater Chute-Out, lead by race director Lee Hart of Brand Amp, will take place on the Ogden River, down river from the Open Air Demo at Pineview Reservoir. An adrenaline-infused showdown between dealers and pandle sports pros, consists of heats of four racers paddling down a two-mile section of the Ogden River while spoilers attempt to thwart race progress from various sections along the course.

Free (and Green) Transportation to Open Air Demo

All Outdoor Retailer show participants (with show badge) are invited to take the new FrontRunner train from the Salt Lake station to the Odgen station for free. Complimentary shuttles will run between the Ogden station and Open Air Demo between 8 a.m. and 4 p.m. on Monday, July 20, 2009.

“This year’s Open Air Demo will truly be the multi-sport festival we envisioned years ago, centered around paddlesports but inclusive of all the adventure categories where field testing is of great value,” said Kenji Haroutunian, Outdoor Retailer show director. “Whether retailers are honing their geocaching skills, or testing a new hull design in the whitewater, they can get a lot done in one day before the start of Outdoor Retailer Summer Market 2009.”

The hardgoods, apparel and accessories available for testing at the 2009 Outdoor Retailer Open Air Demo represent products from the following outdoor segments: paddlesports, running, climbing, camping, geocashing and natural products. Open Air Demo will be held at last year’s successful location within Pineview Reservoir (Port Ramp Property) in Eden, Utah, east of Ogden and convenient to downtown Salt Lake City.

Detailed information of the events surrounding the OR Open Air Demo will be released in the coming months. For more information about exhibiting at Outdoor Retailer Summer Market/Open Air Demo and other events and marketing opportunities surrounding the show, please visit www.outdoorretailer.com.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees of the $46 billion dollar outdoor recreation industry on a semi-annual basis for its Winter and Summer Market shows.

The Outdoor Retailer Summer Market will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from July 20, 2009 and the Trade Show from July 21-25, 2009.

# # #

MEDIA CONTACTS:
Maura Lansford, SOAR Communications, 801-523-3730, mlansford@soarcomm.com or
Chip Smith, SOAR Communications, 801-523-3730, csmith@soarcomm.com

Outdoor Retailer Winter Market Expo Pre-Show Numbers on
Schedule to Match Last Year’s Show

New and revamped show programs help meet evolving exhibitor and attendee tradeshow needs

SAN JUAN CAPISTRANO, Calif. – Dec. 17, 2008 – Less than six weeks out from its Winter Market Show, Outdoor Retailer (OR) reported that close to 330,000 square-feet of exhibit space is currently sold, putting the tradeshow on par with last Winter Market. As of the release date, OR is also hosting more than 175 new exhibitors.

“Despite uncertain times for several retail categories, recent outdoor industry research shows the market remains healthy,” said Kenji Haroutunian, Outdoor Retailer show director. “This trend is holding true for the Outdoor Retailer Winter Market as nearly 800 exhibitors have purchased an average of five percent more floor space than in years past. At this point, we are on target to meet last year’s exhibitor and attendee numbers.”

In addition to healthy show numbers, Outdoor Retailer also affords its exhibitors and attendees valuable new and revamped events/venues for meeting their business and networking objectives during the show.

Backcountry Base Camp
All Outdoor Retailer attending retailers are invited to spend a day at Backcountry Base Camp (BBC), receive a discount lift ticket, view hands-on exhibitor displays and test backcountry products including Nordic skis, snowshoes and accessories. A limited amount of Telemark and Alpine Touring gear will also be available for selective testing.

Specifically, this year’s BBC features a new, more realistic testing track for Nordic skiing and will be held Wednesday, January 21, 2009, at Snowbasin Ski Resort in Ogden, Utah.

Backcountry Village
A centralized community space located on the show floor, the Backcountry Village features the most relevant product, people and technologies for the winter hardgoods marketplace. Attendees and exhibitors alike are invited to enjoy the sense of backcountry community with ongoing videos, presentations, seating and cappuccino bar.

OR “Winter Exposure” Industry Party & Fashion Show
The Winter Market Fashion Show presented by Woolrich will take center stage at the Outdoor Retailer “Winter Exposure” Industry Party on January 22, 2009, from 6 p.m. to 8 p.m. at the Grand Ballroom in the Salt Palace Convention Center.

The annual OR Winter Market Fashion Show will reveal dozens of the latest designs in the winter sports technical, casual, and endurance apparel categories, and bring products “to life” for thousands of attending buyers and media.

Project OR
New to Winter Market, Outdoor Retailer will host the second cycle of “Project OR,” a 48-hour concept-to-prototype student design competition meant to inspire innovative winter outdoor fashions. As part of the competition, up-and-coming design students from the country’s top design schools will conceive, design, and build garment prototypes using design materials and components from the supplier exhibitors of the show.

Show attendees are encouraged to track their favorite student during daily episodes (available for viewing online and in the Design Center) and participate in a live voting component of the competition.

Scandinavian Village
Outdoor Retailer attracts outdoor industry manufacturers and distributors from around the world. In the Scandinavian Village, show participants can explore the product offering and culture of Scandinavia’s 1,554 years in the winter sports business.

Outdoor Retailer, a trade-only event, will begin with Backcountry Base Camp to be held at Snowbasin Ski Resort on January 21, 2009, followed by the indoor portion of the show at the Salt Palace Convention Center in Salt Lake City, Utah, January 22-25.

For more information about exhibiting at Outdoor Retailer and other events and marketing opportunities surrounding the show visit www.outdoorretailer.com/winter_market/.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows. 

The next opportunity to preview the future of the outdoor industry will start at the sixth Annual Backcountry Base Camp at Snowbasin ski resort on January 21, 2009, followed by the Outdoor Retailer Winter Market at the Salt Palace Convention Center from January 22-25, 2009 in Salt Lake City, Utah. The Outdoor Retailer Summer Market will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from July 20, 2009 and the Trade Show from July 21-25, 2009.

# # #

MEDIA CONTACTS:

Maura Lansford, SOAR Communications, 801-523-3730, mlansford@soarcomm.com or
Chip Smith, SOAR Communications, 801-523-3730, csmith@soarcomm.com

Outdoor Retailer to Host Sixth Annual Winter Market Fashion Show

Vendors, buyers and media attending the annual OR Winter Market Industry Party get a glimpse of
dozens of the latest apparel, textile and accessory trends for 2009

SAN JUAN CAPISTRANO, Calif. – Dec. 10, 2008 - Outdoor Retailer today announced its Winter Market Fashion Show presented by Woolrich will take center stage at the Outdoor Retailer “Winter Exposure” Winter Market Industry Party on January 22, 2009 from 6 – 8 p.m. at the Grand Ballroom in the Salt Palace Convention Center.

Revealing dozens of the latest designs in the outdoor recreation technical, casual, and endurance apparel categories, the OR Winter Market Fashion Show is an integral way for exhibiting companies to bring their products “to life” for thousands of attending buyers and media.

“The new format of the OR Winter Market Fashion Show literally puts a spotlight on outdoor fashion, textile and accessory innovations that help buyers be on point with the next season’s function/fashion interface,” said Kenji Haroutunian, Outdoor Retailer show director. “Hosting the Fashion Show in conjunction with the Industry Party helps us provide exhibitors with a unique branding opportunity, buyers with original merchandising concepts and media with a glimpse of the Fall 2009/2010 product scoop, all in one place.”

In addition to the presentation at the Industry Party, restaged performances of the fashion show will take place in the Salt Palace Convention Center Grand Ballroom on January 23, at 11 a.m. and 2 p.m.

Cornerstone Event Productions, Outdoor Retailer’s annual fashion show partner, is currently accepting product submissions for inclusion in the OR Winter Market Fashion Show. Interested exhibitors can get more information about levels of participation here or by filling out a submission form here.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

The next opportunity to preview the future of the outdoor industry will start at the sixth Annual Backcountry Base Camp at Snowbasin ski resort on January 21, 2009, followed by the Outdoor Retailer Winter Market at the Salt Palace Convention Center from January 22-25, 2009 in Salt Lake City, Utah. The Outdoor Retailer Summer Market will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from July 20, 2009 and the Trade Show from July 21-25, 2009.

# # #
MEDIA CONTACTS:
Maura Lansford, SOAR Communications, 801-523-3730, mlansford@soarcomm.com or
Chip Smith, SOAR Communications, 801-523-3730, csmith@soarcomm.com

Outdoor Retailer Continues to Promote Innovative Outdoor Fashion with Winter Market’s Inaugural “Project OR” Competition

After a successful “Project OR” at Summer Market 2008, OR Winter Market will host
a student design competition highlighting the supply story behind OR

SAN JUAN CAPISTRANO, Calif. – Nov. 20, 2008 - Outdoor Retailer today announced it will host the second cycle of “Project OR,” a 48-hour concept-to-prototype student design competition meant to inspire innovative winter outdoor fashions, in conjunction with Outdoor Retailer Winter Market held Jan. 22-25, 2009, at the Salt Palace Convention Center in Salt Lake City, Utah.

“Project OR at Outdoor Retailer Summer Market 2008 proved to be an engaging forum for showcasing the future of outdoor industry fashion through each contestant’s product development story,” said Kenji Haroutunian, Outdoor Retailer show director. “Project OR fuses fresh design ideas and legendary outdoor design minds together in an exciting format that brings more value to the design-minded attendee. It also puts forth the real challenges professional designers face as they try to blend function, fashion and performance. OR is excited to introduce young designers to our community at OR Winter Market.”

Project OR commissions five hand-picked design students from top design programs around the country to produce a garment prototype that is original, an innovative use of performance and eco-friendly materials, and has a practical application for the outdoor market.

Once initial garment designs are complete, contestants turn their drawings into product using the latest fabrics, zippers and other clothing components provided by participating supplier exhibitors. With sourcing complete, contestants spend the remainder of the 48-hour deadline at their work station (equipped with sewing machines, cutting tables, pressing equipment and tools) building their final prototypes.

Project OR’s panel of judges, comprised of OR-selected designers and industry trend-setters, review each contestant’s final prototype and presentation on the last day of the show (Jan. 25). The winning student receives an all-expenses-paid trip to Outdoor Retailer Summer Market ’09 and a profile in Textile Insight.

Project OR Winter Market competitors are filmed in a reality-competition type format that begins with an initial Design Brief and follows them through the conception, sourcing, production and final presentation stages of the competition.

Show attendees are encouraged to follow the students’ progress in designated areas throughout the show and via streaming video on the OR website. Attendees can submit their vote for the Project OR Attendee’s Choice Award. A ballot box for this award will be by the contestant work stations throughout the competition.

This cycle of Project OR is sponsored by fabric supplier Concept III. For more information about Project OR sponsorship opportunities, please contact Marisa Nicholson at marisa.nicholson@nielsen.com.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

The next opportunity to preview the future of the outdoor industry will start at the 6th Annual Backcountry Base Camp at Snowbasin ski resort on January 21, 2009, followed by the Outdoor Retailer Winter Market at the Salt Palace Convention Center from January 22-25, 2009 in Salt Lake City, Utah. The Outdoor Retailer Summer Market will bring the best of summer outdoor brands to Salt Lake City, Utah at the Open Air Demo from July 19-20, 2009 and the Trade Show from July 21-24, 2009.

# # #

MEDIA CONTACTS:
Maura Lansford, SOAR Communications, 801-523-3730, mlansford@soarcomm.com or
Chip Smith, SOAR Communications, 801-523-3730, csmith@soarcomm.com

Online Retailer Registration for Outdoor Retailer Winter Market Expo and Backcountry Base Camp Now Available

Qualified retailers can register for free before January 16, 2009, and register before
December 19, 2008 to receive show credentials and expo information prior to the show

SAN JUAN CAPISTRANO, Calif. – Nov. 3, 2008 - Outdoor Retailer, a division of Nielsen Business Media, today announced the opening of online buyer registration for its Outdoor Retailer Winter Market Expo and Backcountry Base Camp scheduled to run January 21-25, 2009.

Outdoor Retailer’s online registration saves buyers valuable time and money, and ensures access to the biggest and most important winter outdoor recreation industry gathering of the year. Registration for the show, to be held at the Salt Place Convention Center in Salt Lake City, Utah, is now open for all retailers. Online exhibitor, media and sales rep registration will be available in November.

Buyers planning to attend the show can now register at Outdoor Retailer’s Web site, www.outdoorretailer.com. Buyers who register before December 19, 2008 will receive free show credentials in the mail and expo information prior to the show, in addition to peace of mind knowing that they have full access to the show. For buyers who register after January 16, 2009 or register on-site, the fee will be $30.00.

The trade-only gathering kicks off with the Outdoor Retailer Backcountry Base Camp product testing event at Snowbasin — a world-renowned ski resort — and continues for four packed days of exhibits, product launches, meetings and celebrations at Outdoor Retailer Winter Market in Salt Lake City, Utah.

Outdoor Retailer Backcountry Base Camp — Snowbasin Ski Resort, Utah
Wednesday, Jan. 21

Outdoor Retailer Winter Market — Salt Palace Convention Center in Salt Lake City
Thursday, Jan. 22 – Sunday, Jan. 25

“Buyers looking for the best intelligence in a rapidly changing business environment will find it at Outdoor Retailer,” said Kenji Haroutunian, Outdoor Retailer’s show director. “Winter Market 2009 opens the year with a technology and creativity-charged lineup of active outdoor brands and product innovations at the Salt Palace, and the Base Camp at Snowbasin. Through seminars, presentations and panel discussions, as well as many other networking opportunities, buyers will be able meet the people behind the brands and have a powerful experience of where the industry is going and how to supercharge their own businesses.”

The Outdoor Retailer Winter Market is the largest industry event playing host to over 17,000 attendees including CEOs, industry leaders, outdoor and winter sports manufacturers, 5,000+ retailers, athletes, and media.

For Outdoor Retailer Winter Market registration, please click here.

For additional registration information, please contact orreg@nielsen.com or visit www.outdoorretailer.com.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Currently in its 27th successful year, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a bi-annual basis for its Winter and Summer Market shows.

The next opportunity to preview the future of the outdoor industry will start at the 6th Annual Backcountry Base Camp at Snowbasin ski resort on January 21, 2009, followed by the Outdoor Retailer Winter Market at the Salt Palace Convention Center from January 22-25, 2009 in Salt Lake City, Utah. The Outdoor Retailer Summer Market will bring the best of summer outdoor brands to Salt Lake City, Utah at the Open Air Demo from July 19-20, 2009 and the Trade Show from July 21-24, 2009.

# # #

MEDIA CONTACTS:
Chip Smith, SOAR Communications, 801.523.3730(w)/801.597.7515(c), csmith@soarcomm.com or
Maura Lansford, SOAR Communications, 801-523-3730(w)/817.929.8123(c), mlansford@soarcomm.com.