Interbike Opens a Portion of OutDoor Demo East to Consumers

SAN JUAN CAPISTRANO, Calif. — April 6, 2009 – Interbike OutDoor Demo East, traditionally a trade-only event, will now be open to the public on Saturday Oct. 10 and Sunday Oct. 11, 2009 at Roger Williams Park in Providence, R.I. The first two days of OutDoor Demo East, Thursday Oct. 8 and Friday Oct. 9, will be open to members of the cycling industry only.

“Last year’s inaugural OutDoor Demo East gathered dealers and manufacturers for product demos, business deals and networking. However, we recognize these groups are just two of the three pieces of the entire cycling community mix,” said Andy Tompkins, Interbike show director. “Opening the last two days of OutDoor Demo East for consumer participation is a great way to incorporate that final piece.”

In addition to two new consumer days for product demos, OutDoor Demo East is contracted with GSD Event Productions LLC, a New England-based promotional firm, to produce the Providence Cyclo-Cross Festival, a USA Cycling-sanctioned professional and amateur cyclo-cross race event.

“Years ago we recognized Roger Williams Park to be, perhaps, the finest cyclo-cross venue in America. Securing this date, this venue, the support of this fabulous city and this partnership with Interbike, gives us a unique opportunity to create a really spectacular event,” said Richard Fries, marketing-communications director for GSD Event Productions. “Get your cowbells ready; this will be fantastic.”

The OutDoor Demo East event is still intended to be an important trade event focused on the needs of Northeast and Mid-Atlantic retailers and/or additional staff unable to attend the Interbike International Expo, held in Las Vegas. To that end, the National Bicycle Dealer Association (NBDA) will again bring its popular retail education Super Seminars to the event.

“A wide variety of seminars are being planned, with topics including sales, marketing, management strategies and industry trends,” said Fred Clements, NBDA Executive Director. “Each year the NBDA strives to bring compelling content focused on retailer-specific needs aimed at improving the bottom-line of all bicycle retailers. We look forward to doing so again for East Coast dealers attending OutDoor Demo East.”

OutDoor Demo East 2009 will run Thursday, October 8 to Sunday, October 11, 2009, from 9 a.m. to 5 p.m. at Roger Williams Park in Providence, R.I.

Interbike OutDoor Demo East is based on the Interbike OutDoor Demo held in conjunction with the Interbike International Bicycle Expo in Las Vegas and will include product testing, NBDA seminars, manufacturer technical clinics and networking events.

For questions about exhibiting at OutDoor Demo East, please e-mail Interbike sales manager, Andria Klinger at andria.klinger@nielsen.com.

About Interbike
Interbike is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.

The 2009 Interbike trade-only events begin with OutDoor Demo (September 21-22, 2009 in Boulder City, NV), followed by the Interbike Expo, September 23-25 at the Sands Expo and Convention Center in Las Vegas, and finish the season with OutDoor Demo East (October 8-11, 2009) in Providence, R.I.

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NORTH AMERICAN MEDIA CONTACTS

Chip Smith, SOAR Communications, 801.523.3730(wk) / 801.597.7515(cell) csmith@soarcomm.com
Maura Lansford, SOAR Communications, 801.523.3730(wk) / 817.929.8123(cell), mlansford@soarcomm.com

EUROPEAN MEDIA CONTACT
Uwe Weissflog, inMotion mar.com, +49(0)714 1913131(wk) / +49(0)170 3164035(cell), uweissflog@inmotionmar.com

Outdoor Retailer Announces Results of 2009 Retailer Survey

Survey identifies top ten reasons retailers attend Outdoor Retailer,
popular product categories and trade show buying habits, among others

SAN JUAN CAPISTRANO, Calif. – March 31, 2009 - Outdoor Retailer today announced key findings from the Outdoor Retailer 2009 Retailer Survey. The online survey aimed to gauge the thoughts and feelings of retailers in relationship to their overall trade show experience and included topics like reasons for attending Outdoor Retailer, popular product categories and retail buying habits.

“Now, more than ever, it is necessary for us to maintain lines of communication with our buyers and attendees,” said Kenji Haroutunian, Outdoor Retailer show director. “The results of our most recent survey brought to light ways we can continue to evolve the show and ensure attendees see the most innovative supplies, technologies and products. Responses also confirmed we are on the right track with established events and programs that help attendees network and strengthen industry relations.”

The Outdoor Retailer 2009 Retailer survey was conducted over a six week period and was managed by Lifeboat Solutions, an event management, sales and marketing firm that provides consulting services to companies within the recreational sporting goods industry. Conducted in collaboration with the Outdoor Industry Association, the survey elicited responses from past Outdoor Retailer registrants, attendees and prospect retailers. The results provided important insights into how Outdoor Retailer can continue to provide buyers with the highest return on investment and increase value points for the entire Outdoor Retailer audience.

Key findings are summarized below.

Top 10 Reasons for Attending Outdoor Retailer

1. See new products
2. Find new suppliers/manufacturers
3. Establish/build business relationships
4. Find new product segments
5. Industry networking
6. Outdoor community and cultural experience
7. Plan marketing and co-op strategies
8. Write and close orders
9. Attend educational business seminars
10. Find closeout products

Product Categories
The top four categories of product carried by respondents were apparel, footwear, camping and backpacking. These categories were followed closely by the running and instruction categories. Popular write-in categories included travel, fishing and hunting.

Retail Buying Habits
Of those participants who did attend Outdoor Retailer Summer Market ‘08:

• 87 percent of retailers found new suppliers
• 76 percent wrote orders on site at the show
• 34 percent wrote orders on site with five or more exhibitors
• 52 percent wrote orders on site of $10,000 or more
• 82 percent of those that placed orders, wrote for the same amount or greater than 2007

Other Key Findings

• 91 percent of attending respondents indicated they were very satisfied or satisfied with their show experience
• Late July through mid-August predominant ranked as the best time window for holding Summer Market by all respondents
• Nearly 28 percent of attending buyers went to Open Air Demo 2008
• 80 percent of those who attended Outdoor Retailer Summer Market ‘08, plan to attend Summer Market ‘09
• 41 percent of those who did not attend Summer Market ‘08, plan to attend Summer Market ‘09

More than 1,500 retailers participated in the survey and 85 percent listed owner, buyer or manager as their primary job title. Other noteworthy participants included co-owners, partners, assistant managers, VP of operations and multiple merchandising titles. Sixty-three percent of the survey respondents had attended Outdoor Retailer Summer Market ’08 while 37 percent did not attend.

For more information about the Outdoor Retailer 2009 Retailer Survey, please contact Lance Camisasca of Lifeboat Solutions at lance@lifeboatsolutions.com.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

The next opportunity to preview the future of the outdoor industry will start at the Open Air Demo Pineview Reservoir (near Odgen, Utah) on July 20, 2009, followed by the Outdoor Retailer Summer Market at the Salt Palace Convention Center from July 21-24, 2009 in Salt Lake City, Utah.

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MEDIA CONTACTS

Maura Lansford, SOAR Communications, 801-523-3730, mlansford@soarcomm.com or
Chip Smith, SOAR Communications, 801-523-3730, csmith@soarcomm.com

Top U.S. Athletes Are Signing On to Use and Endorse H2O Overdrive,
an Innovative New Hydration Sports Drink

H2O Overdrive, an all-encompassing sports drink, is getting the support of professional
athletes and top amateurs in its launch in the sports nutrition marketplace

PARK CITY, Utah – March 16, 2009 - Innovative Health Solutions^TM, LLC (IHS) today announced the signing of more than 30 well-known, respected and accomplished professional athletes as part of its Athlete Ambassadors program.

About the Athlete Ambassador Program
Some of the first Athlete Ambassadors signed include:

• U.S. Alpine Skier Erik Schlopy, U.S. Olympic Skier (1994, 2002 and 2006 Winter Olympics), seven-time national champion and Giant Slalom bronze medalist in the 2003 World Championships who recently retired from the U.S. Ski Team,
• Derek Parra, a 2002 U.S. Olympic Speed Skating gold and silver medalist, and former Olympic record holder in the 1500-meter speed skating event, and
• Summer Sanders, the most decorated U.S. swimmer of the 1992 Olympic Games, T.V. broadcaster and UNICEF Goodwill Ambassador

With its Athlete Ambassador program, IHS is spreading the word among athletes across a wide spectrum of sports that H2O Overdrive^TM is one of the most comprehensive and nutritionally balanced high-performance sports hydration drinks ever developed – that it is ‘THE” sports drink for serious athletes competing in top physical condition and in hydrating their bodies for optimal performance.

According IHS co-founder and self-proclaimed weekend warrior, Randy Olshen, H2O Overdrive will improve athletes performance when it’s used as part of their nutritional routine before, during and after sporting events or physical training.

“My friend, Terry Giles, a world renowned athlete, trainer and product formulator, is the other co-founder and my partner in IHS, and he developed H2O Overdrive with athletes and weekend warriors in mind,” Olshen said. “It’s only natural that these professional athletes are excited about endorsing a product that they actually use and are seeing benefit from using. The great part is we’re getting awesome feedback from all of the athletes who have tried H2O Overdrive.

“Not only do athletes love the taste of H2O Overdrive, but they can truly appreciate the nutritional value and hydration aspects of it. For us, that’s the best part since the drink was formulated with athletes and performance as our focus. From all of our combined years of experience, we knew what was missing in the market and we feel we have delivered.”

According to Olshen, the Athlete Ambassador program continues to expand and will soon include athletes from top professional sports such as the NHL, PGA, triathlon and Ironman competitions, motorsports, professional and amateur cycling, mountain biking, professional surfers, professional volleyball and more.

Schlopy, who laughs at the word ‘retire’ since he still maintains an aggressive workout routine, said he became an Athlete Ambassador because H2O Overdrive enhances his workouts and gives him all the nutrients and energy combined in one great tasting drink.

“The decision to become an H2O Overdrive Athlete Ambassador was actually very easy for me,” he said. “Since I began incorporating it into my workouts, I’ve noticed my body and mind prepare and recover a lot faster. Its formula really does have the perfect balance of nutrients and protein to give me the hydration needed for any training. Plus, it’s one of the only drinks of its kind that gives me everything I need without all the unnecessary sugars, while still tasting great.”

H2O Overdrive has a scientifically developed blend of ingredients designed to ensure hydration at the cellular level with a three-to-one ratio of protein-to-carbohydrates, powerful blend of more than 30 essential minerals, electrolytes, amino acids and vitamins, and only three grams of sugar (1/10 the amount of sugar in other sports beverages).

For more information about the Athlete Ambassador program or to become an H2O Overdrive distributor or retailer, visit www.H2OOverdrive.com or call 1-888-426-4104.

H2O Overdrive Distribution
H2O Overdrive is currently available in Lychee-Lemon Rush, Tangy Tangerine Freeze and Jostaberry flavors at select retail locations. The suggested retail price is $3.29 for a single 20 oz. bottle, and $39.48 per 12-bottle case.

About H2O Overdrive
H2O Overdrive is a high-performance sports drink that hydrates athletes at the cellular level with a precise protein-to-carbohydrate ratio and a unique blend of essential minerals, electrolytes, amino acids and vitamins, which is essential in supporting energy, recovery, muscle function and performance. Its formula helps athletes’ bodies and minds prepare for (and recover from) strenuous workouts. Please visit www.h2ooverdrive.com for more information.

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H2O Overdrive and Innovative Health Solutions are trademarks of Innovative Health Solutions, LLC. All other trademarks are property of their respective owners.

Media Contacts:
Jon Bacon, SOAR Communications, 801.523.3730(w)/801.660.7820(c), jbacon@soarcomm.com,
Chip Smith, SOAR Communications, 801.523.3730(w)/801.597.7515(c), csmith@soarcomm.com or
David Politis, SOAR Communications, 801.523.3730(w)/801.556.8184(c), poppa.p@soarcomm.com

Innovative Health Solutions is Now Shipping H2O Overdrive^TM,

A High-Performance Sports Beverage

Innovative Health Solutions announces the launch of the newest innovation in sports hydration based on the latest hydration research – H2O Overdrive^TM, being distributed through Europa Sports Products

PARK CITY, Utah – March 4, 2009 - Innovative Health Solutions^TM, LLC (IHS) today announced it is shipping H2O Overdrive^TM, one of the most comprehensive and nutritionally balanced high-performance sports hydration beverages for use before, during and after any physical activity. H2O Overdrive has partnered with Europa Sports Products (Europa), a leading health foods and products distributor, to deliver the beverage to health food stores and specialty retailers.

Based on years of research and development, H2O Overdrive is a precise ratio of carbohydrates, protein, essential vitamins, minerals, amino acids and other vital nutrients formulated to drive hydration at the cellular level. It is a sports energy drink that supports

• Glycogen resynthesis
• Energy production
• Muscle function and stamina, as well as
• Protein synthesis for muscle recovery

At a time when weight gain, obesity and diabetes are each at record highs and consumers are looking for healthier alternatives to high-sugar beverages, IHS feels H2O Overdrive delivers a viable alternative. Its unique formula contains only three grams of sugar- less than 1/10 the sugar found in most well-recognized drinks sold in the sports hydration category.

Europa is distributing H2O Overdrive out of each of its six distribution centers in Charlotte, N.C., Mesquite, Texas, Strongsville, Ohio, Fresno, Calif., Orlando, Fla. and Windsor, Conn. Europa supplies more than 14,000 gyms, health food stores, specialty retailers across the United States including U.S. military post exchanges. H2O Overdrive will be featured at Europa’s booth at the Natural Products Expo West, March 6-8 at the Anaheim Convention Center in Anaheim, Calif.

H2O Overdrive is packaged in 20 oz. single serving, re-sealable bottles with a suggested retail price of $3.29 per bottle and is currently available in the following flavors:

• Lychee-Lemon Rush
• Tangy Tangerine Freeze
• Jostaberry

“I have been developing nutritional products for some of the best known and well-respected companies in the industry for more than 20 years,” says Terry Giles, IHS co-founder and the developer of H2O Overdrive. “This makes me confident and proud to say that the future of hydration is here with H2O Overdrive. The formulation is a precise balance of protein, carbs, a balanced spectrum of electrolytes combined with specific amino acids and essential vitamins, minerals and other vital nutrients each with a specific purpose to target a specific physiological response.

“The end result is a beverage that truly hydrates your body at the cellular level, promotes recovery and stamina and actually quenches your thirst. As a competitive martial artist, powerlifter, armwrestler, bodybuilder, professional race car driver and certified nutrition specialist, I know that athletes in every sport need a product with the right combination of protein and carbs, as well as other essential nutrients and electrolytes to maximize their physical and mental performance. We’re excited for consumers to use this beverage and let the oral hydration science behind it help them achieve their athletic goals and leave their competition in the dust.”

Erik Schlopy, U.S. alpine skier and Giant Slalom champion, is one of several dozen Athlete Ambassadors for H2O Overdrive. According to Schlopy, the beverage helps him maximize his workouts without overloading on sugar.

“In 18 years as a professional athlete I’ve never come across a more complete, effective and dynamic sports hydration drink,” Schlopy said. “I used to have to cut and paste protein bars, sports drinks and various supplements to get even close to the same benefits I get from H2O Overdrive. And the best part, it tastes fantastic and smooth going down.”

H2O Overdrive Science and Ingredients

H2O Overdrive contains a three-to-one ratio of specific carbohydrates to a high-quality protein substrate, formulated with a balanced electrolyte matrix, specific amino acids, essential vitamins and minerals as well as a few other key nutritional ingredients promotes hydration/rehydration at the cellular level. This allow H2O Overdrive to stimulate nutrient uptake within the cell, promoting and supporting energy, muscle function, stamina and recovery by triggering specific physiological responses.

Recent studies have shown that protein-carbohydrate electrolyte sports beverages improve performance better than carbohydrate-electrolyte sports beverages or water alone. Additionally, the caffeine equivalent to “one cup of coffee” in H2O Overdrive helps active bodies use stored energy before muscle protein to prolong endurance. It also enhances blood vessel widening (dilation) for increased nutrient transport and increased cognitive response; or in other words, it helps enhance protein absorption and increases brain function.

About H2O Overdrive
H2O Overdrive is a high-performance sports beverage that hydrates and energizes athletes at the cellular level with a precise protein-to-carbohydrate ratio and a unique blend of essential minerals, electrolytes, amino acids and vitamins. Its formula helps athletes’ bodies and minds prepare for (and recover from) strenuous workouts, improving overall muscle and athletic performance. For more information visit www.h2ooverdrive.com.

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H2O Overdrive and Innovative Health Solutions are trademarks of Innovative Health Solutions, LLC. All other trademarks are property of their respective owners.

MEDIA CONTACTS
Jon Bacon, SOAR Communications, 801.523.3730(w)/801.660.7820(c), jbacon@soarcomm.com,
Chip Smith, SOAR Communications, 801.523.3730(w)/801.597.7515(c), csmith@soacomm.com or
David Politis, SOAR Communications, 801.523.3730(w)/801.556.8184(c), poppa.p@soarcomm.com

Media Contacts:
Jon Bacon, SOAR Communications, 801.523.3730(w)/801.660.7820(c), jbacon@soarcomm.com,
Chip Smith, SOAR Communications, 801.523.3730(w)/801.597.7515(c), csmith@soarcomm.com or
David Politis, SOAR Communications, 801.523.3730(w)/801.556.8184(c), poppa.p@soarcomm.com

Outdoor Retailer Opens Online Attendee Registration for
Summer Market Expo and Open Air Demo

Qualified retailers and distributors can register for free before June 16, 2009,
and receive show credentials and expo information prior to the show

SAN JUAN CAPISTRANO, Calif. – March 12, 2009 - Outdoor Retailer, a division of Nielsen Business Media, today announced the opening of buyer, distributor and designer registration for its Outdoor Retailer Summer Market Expo and Open Air Demo, July 20-24, 2009.

Retailers, distributors and designers planning to attend the show can now register online at Outdoor Retailer’s Web site, www.outdoorretailer.com. Online exhibitor, media and sales rep registration will be available in April.

Retailers and Distributors

Attendees who register before Tuesday, June 16, 2009, will receive free show credentials in the mail and expo information prior to the show. For retailers and distributors who register after June 16, or register on-site, the fee will be $30 for retailers and $100 for distributors.

Designers

Qualified freelance product designers as well as finished goods designers from non-exhibiting manufacturers are invited to attend Outdoor Retailer at a discounted rate. For designers who register before June 16, the fee is $100. Registering after June 16 or on-site, the designer registration fee increases to $200.

Pre-registered designers will also receive their show credentials and expo information prior to the show.

Outdoor Retailer’s online registration saves attendees valuable time and money, and ensures access to the biggest and most important summer outdoor recreation industry gathering of the year.

The trade-only gathering kicks off with the Outdoor Retailer Open Air Demo one-day product testing event at Snowbasin Resort, Port Ramp Property in Eden, Utah, east of Ogden and convenient to downtown Salt Lake City. The event then continues with four packed days of exhibits, product launches, meetings and celebrations at Outdoor Retailer Summer Market Expo in Salt Lake City, Utah.

“Outdoor Retailer has evolved from a niche market buyer-seller platform to the single best place for dealers to see and learn about new products, emerging brands and true design innovation,” said Kenji Haroutunian, Outdoor Retailer show director. “In one place during five days, a buyer can see all the relevant trends in functional apparel, footwear, and accessories while folding in meaningful business education and equipment testing to make informed buys. With many new features designed specifically for retailers, this Summer Market promises to deliver a new experience to attendees, bringing best practices to the forefront in and around the show.”

The Outdoor Retailer Summer Market is the largest industry event hosting to more than 21,000 attendees including CEOs, industry leaders, outdoor and summer sports manufacturers, 6,000+ retailers, athletes and media.

For Outdoor Retailer Summer Market registration, please click here.

For additional registration information, please contact orreg@nielsen.com or visit www.outdoorretailer.com.

About Outdoor Retailer

Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

Preview the future of the outdoor industry at the Outdoor Retailer Summer Market, which will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from July 20, 2009 and the trade show from July 21-24, 2009.

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MEDIA CONTACTS:

Maura Lansford, SOAR Communications, 801.523.3730(wk)/ 817.929.8123(cell), mlansford@soarcomm.com
or
Chip Smith, SOAR Communications, 801.523.3730(wk) / 801.597.7515(cell), csmith@soarcomm.com

Ritchey Design-Sponsored Team OUCH Finishes Strong in Mexico with Two Stage Wins and Sprint Competition Overall Title

SAN CARLOS, Calif. – March 11, 2009 – Riders from Team OUCH Presented by MAXXIS, sponsored by Ritchey Design, had two Stage wins and won the Overall Sprint Competition title at the La Vuelta de Mexico in Mexico City, March 1-8, 2009. Andrew Pinfold won Stage 8, making Team OUCH the first team to cross the finish line, while Cameron Evans won Stage 6 and Karl Menzies earned the Overall Sprint Competition title.

La Vuelta de Mexico is an eight-day, eight-stage race of over 1,300 kilometers (806 miles) of rolling and climbing (rated) terrains.

Team OUCH had several other strong finishes at La Vuelta de Mexico including:

• Floyd Landis’ sixth place in Stage 7
• Karl Menzies’ fourth place in Stage 1 and sixth place in Stage 8
• Andrew Pinfold’s second place Stage 2 and third place in Stage 4

Team OUCH rides Ritchey WCS Alloy Logic II handlebars, 4Axis stems and 1Bolt seatposts in wet white as well as the WCS Carbon Interval TT handlebar and WCS Carbon Hammerhead TT handlebar. Ritchey’s WCS line of components uses the latest forged alloy technologies to create the exceptional strength-to-weight ratios that have helped Team OUCH and others like it achieve racing victories.

Team OUCH will compete next at the San Dimas Stage Race March 20-22, 2009, in San Dimas, Calif.

About Ritchey Sponsorships

Founded on Tom Ritchey’s own passion of riding and racing, for 35 years Ritchey Design has been dedicated to supporting profession and grassroots cycling teams across the globe. On the International level, Ritchey partners with Lampre Fondital Pro Cycling Team. In the US Professional circuit, Ritchey partners with Team OUCH Powered by Maxxis , Jelly Belly Pro Cycling and Colavita/Sutterhome Pro Cycling Team. In the women’s professional field, Ritchey partners with Team TIBCO and Colavita/ Sutterhome Women’s Pro Cycling Team. On the Grassroots level, Ritchey supports over 100 teams across the United States and Canada. For inquiries regarding Ritchey sponsorship please visit www.ritcheylogic.com.

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MEDIA CONTACTS:

Chip Smith, SOAR Communications for Ritchey Design, 801.523.3730(wk)/801.597.7515(cell), csmith@soarcomm.com, or
Maura Lansford, SOAR Communications, 801.523.3730(wk)/817.929.8123(cell), mlansford@soarcomm.com

OR Summer Market Open Air Demo Returns to One Day Format

SAN JUAN CAPISTRANO, Calif. – March 2, 2009 - To continue to serve the industry’s evolving needs, Outdoor Retailer (OR) today announced the 2009 Summer Market Open Air Demo has been changed from two days to one day. This year’s Open Air Demo will take place at Pineview Reservoir (near Odgen, Utah) on Monday, July 20, 2009, prior to OR Summer Market’s indoor expo, July 21-24, 2009.

As a one day event, OR is extending Open Air Demo hours from 8 a.m. to 4 p.m. This extension provides exhibitors ample time with buyers and retailers with a full day of product and accessory demos, ending early enough to allow exhibitors time to set up for the following day’s indoor exposition at the Salt Palace Convention Center.

“After much discussion with exhibitors and attendees, expanding the hours and moving to one full day made the most business sense,” said Marisa Nicholson, Outdoor Retailer national sales manager. “Packing more hours into one demo day eases the logistics of overnight lodging and expenses of an extra travel day for both exhibitors and retailers. Since the overall mood of retail business has everyone evaluating every dollar spent, we feel it’s the right decision for 2009.”

The Open Air Demo events and demonstrations that attendees enjoy, and have come to rely on as they make crucial buying decisions, will continue as usual. A few events and perks to look forward to include:

Climbing Demo

Jeff Lowe and Ogden Climbing Parks, in cooperation with Snowbasin Mountain Guides, will provide multi-pitch and sport climbing venues at Open Air Demo. Beginners and expert climbers alike will be shuttled to Snowbasin, where they will ride the gondola up to the Needles Lodge and enjoy four pitches of moderate (5.5) high country quartzite slabs.

Wasatch Whitewater Chute-Out

The 2nd annual Wasatch Whitewater Chute-Out, lead by race director Lee Hart of Brand Amp, will take place on the Ogden River, down river from the Open Air Demo at Pineview Reservoir. An adrenaline-infused showdown between dealers and pandle sports pros, consists of heats of four racers paddling down a two-mile section of the Ogden River while spoilers attempt to thwart race progress from various sections along the course.

Free (and Green) Transportation to Open Air Demo

All Outdoor Retailer show participants (with show badge) are invited to take the new FrontRunner train from the Salt Lake station to the Odgen station for free. Complimentary shuttles will run between the Ogden station and Open Air Demo between 8 a.m. and 4 p.m. on Monday, July 20, 2009.

“This year’s Open Air Demo will truly be the multi-sport festival we envisioned years ago, centered around paddlesports but inclusive of all the adventure categories where field testing is of great value,” said Kenji Haroutunian, Outdoor Retailer show director. “Whether retailers are honing their geocaching skills, or testing a new hull design in the whitewater, they can get a lot done in one day before the start of Outdoor Retailer Summer Market 2009.”

The hardgoods, apparel and accessories available for testing at the 2009 Outdoor Retailer Open Air Demo represent products from the following outdoor segments: paddlesports, running, climbing, camping, geocashing and natural products. Open Air Demo will be held at last year’s successful location within Pineview Reservoir (Port Ramp Property) in Eden, Utah, east of Ogden and convenient to downtown Salt Lake City.

Detailed information of the events surrounding the OR Open Air Demo will be released in the coming months. For more information about exhibiting at Outdoor Retailer Summer Market/Open Air Demo and other events and marketing opportunities surrounding the show, please visit www.outdoorretailer.com.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees of the $46 billion dollar outdoor recreation industry on a semi-annual basis for its Winter and Summer Market shows.

The Outdoor Retailer Summer Market will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from July 20, 2009 and the Trade Show from July 21-25, 2009.

# # #

MEDIA CONTACTS:
Maura Lansford, SOAR Communications, 801-523-3730, mlansford@soarcomm.com or
Chip Smith, SOAR Communications, 801-523-3730, csmith@soarcomm.com

Outdoor Retailer Winter Market Expo Pre-Show Numbers on
Schedule to Match Last Year’s Show

New and revamped show programs help meet evolving exhibitor and attendee tradeshow needs

SAN JUAN CAPISTRANO, Calif. – Dec. 17, 2008 – Less than six weeks out from its Winter Market Show, Outdoor Retailer (OR) reported that close to 330,000 square-feet of exhibit space is currently sold, putting the tradeshow on par with last Winter Market. As of the release date, OR is also hosting more than 175 new exhibitors.

“Despite uncertain times for several retail categories, recent outdoor industry research shows the market remains healthy,” said Kenji Haroutunian, Outdoor Retailer show director. “This trend is holding true for the Outdoor Retailer Winter Market as nearly 800 exhibitors have purchased an average of five percent more floor space than in years past. At this point, we are on target to meet last year’s exhibitor and attendee numbers.”

In addition to healthy show numbers, Outdoor Retailer also affords its exhibitors and attendees valuable new and revamped events/venues for meeting their business and networking objectives during the show.

Backcountry Base Camp
All Outdoor Retailer attending retailers are invited to spend a day at Backcountry Base Camp (BBC), receive a discount lift ticket, view hands-on exhibitor displays and test backcountry products including Nordic skis, snowshoes and accessories. A limited amount of Telemark and Alpine Touring gear will also be available for selective testing.

Specifically, this year’s BBC features a new, more realistic testing track for Nordic skiing and will be held Wednesday, January 21, 2009, at Snowbasin Ski Resort in Ogden, Utah.

Backcountry Village
A centralized community space located on the show floor, the Backcountry Village features the most relevant product, people and technologies for the winter hardgoods marketplace. Attendees and exhibitors alike are invited to enjoy the sense of backcountry community with ongoing videos, presentations, seating and cappuccino bar.

OR “Winter Exposure” Industry Party & Fashion Show
The Winter Market Fashion Show presented by Woolrich will take center stage at the Outdoor Retailer “Winter Exposure” Industry Party on January 22, 2009, from 6 p.m. to 8 p.m. at the Grand Ballroom in the Salt Palace Convention Center.

The annual OR Winter Market Fashion Show will reveal dozens of the latest designs in the winter sports technical, casual, and endurance apparel categories, and bring products “to life” for thousands of attending buyers and media.

Project OR
New to Winter Market, Outdoor Retailer will host the second cycle of “Project OR,” a 48-hour concept-to-prototype student design competition meant to inspire innovative winter outdoor fashions. As part of the competition, up-and-coming design students from the country’s top design schools will conceive, design, and build garment prototypes using design materials and components from the supplier exhibitors of the show.

Show attendees are encouraged to track their favorite student during daily episodes (available for viewing online and in the Design Center) and participate in a live voting component of the competition.

Scandinavian Village
Outdoor Retailer attracts outdoor industry manufacturers and distributors from around the world. In the Scandinavian Village, show participants can explore the product offering and culture of Scandinavia’s 1,554 years in the winter sports business.

Outdoor Retailer, a trade-only event, will begin with Backcountry Base Camp to be held at Snowbasin Ski Resort on January 21, 2009, followed by the indoor portion of the show at the Salt Palace Convention Center in Salt Lake City, Utah, January 22-25.

For more information about exhibiting at Outdoor Retailer and other events and marketing opportunities surrounding the show visit www.outdoorretailer.com/winter_market/.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows. 

The next opportunity to preview the future of the outdoor industry will start at the sixth Annual Backcountry Base Camp at Snowbasin ski resort on January 21, 2009, followed by the Outdoor Retailer Winter Market at the Salt Palace Convention Center from January 22-25, 2009 in Salt Lake City, Utah. The Outdoor Retailer Summer Market will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from July 20, 2009 and the Trade Show from July 21-25, 2009.

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MEDIA CONTACTS:

Maura Lansford, SOAR Communications, 801-523-3730, mlansford@soarcomm.com or
Chip Smith, SOAR Communications, 801-523-3730, csmith@soarcomm.com

Outdoor Retailer to Host Sixth Annual Winter Market Fashion Show

Vendors, buyers and media attending the annual OR Winter Market Industry Party get a glimpse of
dozens of the latest apparel, textile and accessory trends for 2009

SAN JUAN CAPISTRANO, Calif. – Dec. 10, 2008 - Outdoor Retailer today announced its Winter Market Fashion Show presented by Woolrich will take center stage at the Outdoor Retailer “Winter Exposure” Winter Market Industry Party on January 22, 2009 from 6 – 8 p.m. at the Grand Ballroom in the Salt Palace Convention Center.

Revealing dozens of the latest designs in the outdoor recreation technical, casual, and endurance apparel categories, the OR Winter Market Fashion Show is an integral way for exhibiting companies to bring their products “to life” for thousands of attending buyers and media.

“The new format of the OR Winter Market Fashion Show literally puts a spotlight on outdoor fashion, textile and accessory innovations that help buyers be on point with the next season’s function/fashion interface,” said Kenji Haroutunian, Outdoor Retailer show director. “Hosting the Fashion Show in conjunction with the Industry Party helps us provide exhibitors with a unique branding opportunity, buyers with original merchandising concepts and media with a glimpse of the Fall 2009/2010 product scoop, all in one place.”

In addition to the presentation at the Industry Party, restaged performances of the fashion show will take place in the Salt Palace Convention Center Grand Ballroom on January 23, at 11 a.m. and 2 p.m.

Cornerstone Event Productions, Outdoor Retailer’s annual fashion show partner, is currently accepting product submissions for inclusion in the OR Winter Market Fashion Show. Interested exhibitors can get more information about levels of participation here or by filling out a submission form here.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

The next opportunity to preview the future of the outdoor industry will start at the sixth Annual Backcountry Base Camp at Snowbasin ski resort on January 21, 2009, followed by the Outdoor Retailer Winter Market at the Salt Palace Convention Center from January 22-25, 2009 in Salt Lake City, Utah. The Outdoor Retailer Summer Market will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from July 20, 2009 and the Trade Show from July 21-25, 2009.

# # #
MEDIA CONTACTS:
Maura Lansford, SOAR Communications, 801-523-3730, mlansford@soarcomm.com or
Chip Smith, SOAR Communications, 801-523-3730, csmith@soarcomm.com