About Interbike


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Interbike (a business unit of Nielsen Business Media, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), Health+Fitness Business and Fly Fishing Retailer trade shows) is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers,industry advocates and media to conduct the business of cycling. Now celebrating more than 25 years of successful events, Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.

MEDIA CONTACTS

Chip Smith, SOAR Communications, 801-523-3730(wk)/801-597-7515(cell), csmith@soarcomm.com, or
Maura Lansford, SOAR Communications, 801.523.3730(wk)/817.929.8123(cell), mlansford@soarcomm.com, or
David Politis, SOAR Communications, 801-523-3730(wk)/801-556-8184(cell), poppa.p@soarcomm.com

image Interbike Adds Consumer Days to OutDoor Demo East

Interbike’s OutDoor Demo East, traditionally a trade-only event, recently announced that it will now include consumer days on Saturday Oct. 10 and Sunday Oct. 11, 2009 at Roger Williams Park in Providence, R.I. The first two days of OutDoor Demo East, Thursday Oct.8 and Friday Oct. 9 will be trade-only days.

Consumers are invited to come and check out the latest and greatest cycling gear the industry has to offer.

image MEDIA ALERT: Lance Armstrong Press Conference at Interbike 2008

Lance Armstrong recently made news by announcing he would return to professional cycling. This press conference, called by Lance and hosted by Interbike, will address his desire to get back to the sport of professional cycling.

image MEDIA ALERT: OutDoor Demo Will Kick Off Interbike 2008

Before the fun that is Interbike 2008 begins downtown Las Vegas, the media and retailers gather at Bootleg Canyon in Boulder City, Nevada to test out all the cycling industry’s latest bikes and gear. Remember to bring your helmet, courage and a sense of adventure.