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	<title>SOAR Client News &#187; Cycling</title>
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		<title>Interbike Adds Consumer Days to OutDoor Demo East</title>
		<link>http://clientnews.soarcomm.com/2009/04/08/interbike-adds-consumer-days-to-outdoor-demo-east.html</link>
		<comments>http://clientnews.soarcomm.com/2009/04/08/interbike-adds-consumer-days-to-outdoor-demo-east.html#comments</comments>
		<pubDate>Wed, 08 Apr 2009 19:29:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interbike]]></category>
		<category><![CDATA[SOAR Client News]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[OutDoor Demo East]]></category>

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		<description><![CDATA[Interbike's OutDoor Demo East, traditionally a trade-only event, recently announced that it will now include consumer days on Saturday Oct. 10 and Sunday Oct. 11, 2009 at Roger Williams Park in Providence, R.I. The first two days of OutDoor Demo East, Thursday Oct.8 and Friday Oct. 9 will be trade-only days.

Consumers are invited to come and check out the latest and greatest cycling gear the industry has to offer.]]></description>
			<content:encoded><![CDATA[<p><strong>FOR IMMEDIATE RELEASE</strong></p>
<h1 style="text-align: center;">Interbike Opens a Portion of OutDoor Demo East to Consumers</h1>
<p><strong>SAN JUAN CAPISTRANO, Calif. &#8212; April 6, 2009 &#8211;</strong> <a title="Link to Interbike's official website" href="http://www.interbike.com" target="_blank">Interbike OutDoor Demo East</a>, traditionally a trade-only event, will now be open to the public on Saturday Oct. 10 and Sunday Oct. 11, 2009 at Roger Williams Park in Providence, R.I. The first two days of OutDoor Demo East, Thursday Oct. 8 and Friday Oct. 9, will be open to members of the cycling industry only.</p>
<p>&#8220;Last year&#8217;s inaugural OutDoor Demo East gathered dealers and manufacturers for product demos, business deals and networking. However, we recognize these groups are just two of the three pieces of the entire cycling community mix,&#8221; said Andy Tompkins, Interbike show director. &#8220;Opening the last two days of OutDoor Demo East for consumer participation is a great way to incorporate that final piece.&#8221;</p>
<p>In addition to two new consumer days for product demos, OutDoor Demo East is contracted with GSD Event Productions LLC, a New England-based promotional firm, to produce the Providence Cyclo-Cross Festival, a USA Cycling-sanctioned professional and amateur cyclo-cross race event.</p>
<p>&#8220;Years ago we recognized Roger Williams Park to be, perhaps, the finest cyclo-cross venue in America. Securing this date, this venue, the support of this fabulous city and this partnership with Interbike, gives us a unique opportunity to create a really spectacular event,&#8221; said Richard Fries, marketing-communications director for GSD Event Productions. &#8220;Get your cowbells ready; this will be fantastic.&#8221;</p>
<p>The OutDoor Demo East event is still intended to be an important trade event focused on the needs of Northeast and Mid-Atlantic retailers and/or additional staff unable to attend the Interbike International Expo, held in Las Vegas. To that end, the National Bicycle Dealer Association (NBDA) will again bring its popular retail education Super Seminars to the event.</p>
<p>&#8220;A wide variety of seminars are being planned, with topics including sales, marketing, management strategies and industry trends,&#8221; said Fred Clements, NBDA Executive Director. &#8220;Each year the NBDA strives to bring compelling content focused on retailer-specific needs aimed at improving the bottom-line of all bicycle retailers. We look forward to doing so again for East Coast dealers attending OutDoor Demo East.&#8221;</p>
<p>OutDoor Demo East 2009 will run Thursday, October 8 to Sunday, October 11, 2009, from 9 a.m. to 5 p.m. at Roger Williams Park in Providence, R.I.</p>
<p>Interbike OutDoor Demo East is based on the Interbike OutDoor Demo held in conjunction with the Interbike International Bicycle Expo in Las Vegas and will include product testing, NBDA seminars, manufacturer technical clinics and networking events.</p>
<p>For questions about exhibiting at OutDoor Demo East, please e-mail Interbike sales manager, Andria Klinger at <a title="Send Andria an email" href="mailto:andria.klinger@nielsen.com">andria.klinger@nielsen.com</a>.</p>
<p><strong>About Interbike</strong><br />
Interbike is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike (<a title="Link to Interbike's official website" href="http://www.interbike.com" target="_blank">www.interbike.com</a>) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.</p>
<p>The 2009 Interbike trade-only events begin with OutDoor Demo (September 21-22, 2009 in Boulder City, NV), followed by the Interbike Expo, September 23-25 at the Sands Expo and Convention Center in Las Vegas, and finish the season with OutDoor Demo East (October 8-11, 2009) in Providence, R.I.</p>
<p style="text-align: center;">#  #  #</p>
<p style="text-align: left;">NORTH AMERICAN MEDIA CONTACTS</p>
<p style="text-align: left;">Chip Smith, SOAR Communications, 801.523.3730(wk) / 801.597.7515(cell) <a title="Send Chip an email" href="mailto:csmith@soarcomm.com">csmith@soarcomm.com</a><br />
Maura Lansford, SOAR Communications, 801.523.3730(wk) / 817.929.8123(cell), <a title="Send Maura and email" href="mailto:mlansford@soarcomm.com">mlansford@soarcomm.com</a></p>
<p>EUROPEAN MEDIA CONTACT<br />
Uwe Weissflog, inMotion mar.com, +49(0)714 1913131(wk) / +49(0)170 3164035(cell), <a title="Send Uwe an email" href="mailto:uweissflog@inmotionmar.com">uweissflog@inmotionmar.com</a></p>
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		<title>Ritchey Design-Sponsored Team OUCH Finishes Strong in Mexico</title>
		<link>http://clientnews.soarcomm.com/2009/03/17/ritchey-design-sponsored-team-ouch-finishes-strong-in-mexico.html</link>
		<comments>http://clientnews.soarcomm.com/2009/03/17/ritchey-design-sponsored-team-ouch-finishes-strong-in-mexico.html#comments</comments>
		<pubDate>Tue, 17 Mar 2009 21:28:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Ritchey Design]]></category>
		<category><![CDATA[SOAR Client News]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[La Vuelta de Mexico]]></category>
		<category><![CDATA[Sponsorships]]></category>
		<category><![CDATA[Team OUCH]]></category>

		<guid isPermaLink="false">http://clientnews.soarcomm.com/?p=483</guid>
		<description><![CDATA[In the recent La Vuelta de Mexico race, several riders from Team OUCH Presented by MAXXIS, sponsored by Ritchey Design, had two Stage wins and won the Overall Sprint Competition title in Mexico City, March 1-8, 2009. Andrew Pinfold won Stage 8, making Team OUCH the first team to cross the finish line, while Cameron Evans won Stage 6 and Karl Menzies earned the Overall Sprint Competition title.]]></description>
			<content:encoded><![CDATA[<p align="center"><strong>NEWS BRIEF</strong></p>
<p align="center"><strong> </strong></p>
<h1 style="text-align: center;"><strong>Ritchey Design-Sponsored Team OUCH Finishes Strong in Mexico with Two Stage Wins and Sprint Competition Overall Title</strong></h1>
<p><strong>SAN CARLOS, Calif. &#8211; March 11, 2009</strong> &#8211; Riders from Team OUCH Presented by MAXXIS, sponsored by <a href="http://www.ritcheylogic.com/">Ritchey Design</a>, had two Stage wins and won the Overall Sprint Competition title at the La Vuelta de Mexico in Mexico City, March 1-8, 2009. Andrew Pinfold won Stage 8, making Team OUCH the first team to cross the finish line, while Cameron Evans won Stage 6 and Karl Menzies earned the Overall Sprint Competition title.</p>
<p>La Vuelta de Mexico is an eight-day, eight-stage race of over 1,300 kilometers (806 miles) of rolling and climbing (rated) terrains.</p>
<p>Team OUCH had several other strong finishes at La Vuelta de Mexico including:</p>
<ul type="disc">
<li>Floyd Landis&#8217; sixth place in Stage 7</li>
<li>Karl Menzies&#8217; fourth place in Stage 1      and sixth place in Stage 8</li>
<li>Andrew Pinfold&#8217;s second place Stage 2      and third place in Stage 4</li>
</ul>
<p>Team OUCH rides Ritchey WCS Alloy Logic II handlebars, 4Axis stems and 1Bolt seatposts in wet white as well as the WCS Carbon Interval TT handlebar and WCS Carbon Hammerhead TT handlebar. Ritchey&#8217;s WCS line of components uses the latest forged alloy technologies to create the exceptional strength-to-weight ratios that have helped Team OUCH and others like it achieve racing victories.</p>
<p>Team OUCH will compete next at the San Dimas Stage Race March 20-22, 2009, in San Dimas, Calif.</p>
<p><strong>About Ritchey Sponsorships</strong></p>
<p>Founded on Tom Ritchey&#8217;s own passion of riding and racing, for 35 years Ritchey Design has been dedicated to supporting profession and grassroots cycling teams across the globe. On the International level, Ritchey partners with Lampre Fondital Pro Cycling Team. In the US Professional circuit, Ritchey partners with Team OUCH Powered by Maxxis , Jelly Belly Pro Cycling and Colavita/Sutterhome Pro Cycling Team. In the women&#8217;s professional field, Ritchey partners with Team TIBCO and Colavita/ Sutterhome Women&#8217;s Pro Cycling Team. On the Grassroots level, Ritchey supports over 100 teams across the United States and Canada. For inquiries regarding Ritchey sponsorship please visit <a href="http://www.ritcheylogic.com/">www.ritcheylogic.com</a>.</p>
<p align="center"><strong># # #</strong></p>
<p><strong>MEDIA CONTACTS:</strong></p>
<p>Chip Smith, SOAR Communications for Ritchey Design, 801.523.3730(wk)/801.597.7515(cell), <a href="mailto:csmith@soarcomm.com">csmith@soarcomm.com</a>, or<br />
Maura Lansford, SOAR Communications, 801.523.3730(wk)/817.929.8123(cell), <a href="mailto:mlansford@soarcomm.com">mlansford@soarcomm.com</a></p>
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		<title>Ritchey-Sponsored Cyclists Place First and Second in World Road Championships</title>
		<link>http://clientnews.soarcomm.com/2008/10/07/ritchey-sponsored-cyclists-place-first-and-second-in-world-road-championships.html</link>
		<comments>http://clientnews.soarcomm.com/2008/10/07/ritchey-sponsored-cyclists-place-first-and-second-in-world-road-championships.html#comments</comments>
		<pubDate>Tue, 07 Oct 2008 23:05:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Ritchey Design]]></category>
		<category><![CDATA[SOAR Client News]]></category>
		<category><![CDATA[Alessandro Ballan]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Damiano Cunego]]></category>
		<category><![CDATA[Nicole Cooke]]></category>
		<category><![CDATA[Olympic Gold Medal]]></category>
		<category><![CDATA[World Road Championships]]></category>

		<guid isPermaLink="false">http://clientnews.soarcomm.com/?p=257</guid>
		<description><![CDATA[Ritchey Design components shined during the World Road Championships held in Varese, Italy when Ritchey-sponsored riders Alessandro Ballan and Damiano Cunego, both of Italy, took first and second place in the elite men's category.

Nicole Cooke, recent Olympic gold medalist of Great Britain and also a Ritchey-sponsored rider, took first place in the women's elite category.]]></description>
			<content:encoded><![CDATA[<p><strong>FOR IMMEDIATE RELEASE<br />
</strong></p>
<h1 style="text-align: center;">Ritchey-Sponsored Alessandro Ballan and Damiano Cunego Dominate World Road Championship with First and Second Place Finishes</h1>
<p style="text-align: center;"><em>Recent gold medalist, Nicole Cooke, also snags first place finish while riding Ritchey components</em></p>
<p><strong>SAN CARLOS, Calif. &#8211; Oct. 7, 2008 -</strong> Ritchey Design components shined during the World Road Championships held in Varese, Italy (September 22-28, 2008) when Ritchey-sponsored riders Alessandro Ballan and Damiano Cunego, both of Italy, took first and second place in the elite men&#8217;s category.</p>
<p>Nicole Cooke of Great Britain, also a Ritchey-sponsored rider, took first place in the women&#8217;s elite category.</p>
<p>Under nearly ideal racing weather conditions, each of the professional riders rode using the company&#8217;s World Championship Series (WCS) 4Axis O/S stems. Ballan and Cunego were separated by three seconds (6:37:30 and 6:37:33), using Ritchey&#8217;s alloy WCS Logic and WCS Classic road handlebars, respectively, while Cooke raced for a 3:42:11 finish using the Ritchey Carbon Superlogic Evolution handlebar.</p>
<p>&#8220;The World Road Championship course is challenging, with climbs as steep as 11 percent in some places. You can bet the majority of the forces on those bikes were centralized in the cockpit &#8211; testing the strength and durability of our products,&#8221; said Steve Parke, general manager and vice president of marketing for Ritchey. &#8220;We couldn&#8217;t be more proud of our riders and the trust they put in Ritchey products. When it counts the most, the quality of our product speaks for itself.&#8221;</p>
<p>In addition to last week&#8217;s wins at the World Championships, Ritchey components were also a part of 25-year old Cooke&#8217;s Olympic gold medal finish, won just six weeks ago in Beijing.</p>
<p>Ritchey-sponsored athletes benefit from the Ritchey Fit Logic philosophy and its wide range of &#8220;cockpit&#8221; components (handlebars, stems and seatposts) that help riders custom fit their bikes for a more efficient and comfortable ride.</p>
<p>The official Union Cycliste Internationale (UCI) press release about the men&#8217;s World Championship including details about the race and the riders is available here, while the official UCI release about the women&#8217;s World Championships can be read here.</p>
<p>For more information about the products mentioned above, please visit <a title="Link to Ritchey Design official Web site." href="http://www.ritcheylogic.com" target="_blank">www.ritcheylogic.com</a>.</p>
<p><strong>About Ritchey Sponsorships</strong><br />
Founded on Tom Ritchey&#8217;s own passion for riding and racing, for over 20 years Ritchey Design has been passionately dedicated to supporting professional and grassroots cycling teams across the globe. On the International level, Ritchey partners with Lampre and (new for 2009) the Davitamon-Lotto team. In the US Professional circuit, Ritchey partners with HealthNet Powered by Maxxis and Jelly Belly. In the women&#8217;s professional field, Ritchey partners with TIBCO, ValueAct Capital, PROMAN Paradigm, Cheerwine and Advil-ChapStick. On the Grassroots level, Ritchey supports over 150 teams across the United States and Canada. For inquiries regarding Ritchey sponsorship please visit www.ritcheylogic.com.</p>
<p style="text-align: center;"># # #</p>
<p>RITCHEY DESIGN MEDIA CONTACTS<br />
Chip Smith, SOAR Communications for Ritchey Design, 801.523.3730(wk)/801.597.7515(cell), <a title="Email Chip Smith" href="mailto:csmith@soarcomm.com">csmith@soarcomm.com</a>, or<br />
Maura Lansford, SOAR Communications, 801.523.3730(wk)/817.929.8123(cell), <a title="email Maura Lansford" href="mailto:mlansford@soarcomm.com">mlansford@soarcomm.com</a></p>
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		<title>MEDIA ALERT: Lance Armstrong Press Conference at Interbike 2008</title>
		<link>http://clientnews.soarcomm.com/2008/09/23/media-alert-lance-armstrong-press-conference-at-2008-interbike.html</link>
		<comments>http://clientnews.soarcomm.com/2008/09/23/media-alert-lance-armstrong-press-conference-at-2008-interbike.html#comments</comments>
		<pubDate>Tue, 23 Sep 2008 21:51:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interbike]]></category>
		<category><![CDATA[SOAR Client News]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Lance Armstrong]]></category>
		<category><![CDATA[Livestrong]]></category>
		<category><![CDATA[Press Conference]]></category>
		<category><![CDATA[Tour de France]]></category>

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		<description><![CDATA[Lance Armstrong recently made news by announcing he would return to professional cycling. This press conference, called by Lance and hosted by Interbike, will address his desire to get back to the sport of professional cycling.]]></description>
			<content:encoded><![CDATA[<h2 style="text-align: center;">MEDIA ALERT</h2>
<p style="text-align: center;"><em>Lance Armstrong to Announce Global Cancer Initiative and Plans for<br />
2009 Cycling Season at Interbike Trade Show</em></p>
<p><strong>WHAT:</strong><br />
Lance Armstrong, seven-time Tour de France champion, will hold a press conference at Interbike, North America&#8217;s largest cycling trade show.</p>
<p><strong>WHEN:</strong><br />
Thursday, September 25 at 9:00 a.m. in conjunction with the Interbike International Bicycle Expo</p>
<p>(Press conference is for working media only. If you do not have an Interbike working media badge please go to www.xpressreg.net/register/bike098/media/reginfo.asp to register, and pick up your badge in the Press Room &#8211; Sands room 202).</p>
<p><strong>WHERE:</strong><br />
Venetian Ballroom J near the upper lobby of the Sands Expo and Convention Center (201 Sands Avenue, Las Vegas),</p>
<p><strong>WHO/WHY:</strong><br />
During his upcoming Wednesday, September 24th press conference in New York City at the Clinton Global Initiative, Armstrong will discuss his Global Cancer Initiative. The following day at the Interbike press conference, Armstrong will detail plans for his 2009 return to professional cycling, including team, partial schedule and development program.</p>
<p>In a statement released earlier this month by Lance announcing his plans to return to the road, he said, &#8220;I am happy to announce that after talking with my children, my family and my closest friends, I have decided to return to professional cycling in order to raise awareness of the global cancer burden. This year alone, nearly eight million people will die of cancer worldwide. Millions more will suffer in isolation, victims not only of the disease but of social stigma. After the passage of Proposition 15 in Texas, a $3 billion investment in the fight against cancer which is helping to make this disease part of the national dialogue in America, it&#8217;s now time to address cancer on a global level.&#8221;</p>
<p>For more information, please visit <a title="link to official Livestrong site of Lance Armstrong" href="http://www.livestrong.com/lance2009" target="_blank">www.livestrong.com/lance2009</a>.</p>
<p><strong>About the Lance Armstrong Foundation</strong><br />
Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong, the Lance<br />
Armstrong Foundation (LAF) has raised more than $250 million for the fight against cancer. LAF unites people through programs and experiences to empower cancer survivors to live life on their own terms and to raise awareness and funds for the fight against cancer. The LAF focuses on cancer prevention, access to screening and care, research and quality of life for cancer survivors. The LAF helps survivors face the challenges and changes that come with cancer. The Foundation helps them understand what to expect from the cancer experience and the right questions to ask and provides support along the way.</p>
<p><strong>About Interbike</strong><br />
Interbike, produced by Nielsen Business Media, the parent company of the Outdoor<br />
Retailer (OR), Action Sports Retailer (ASR) and Fly Fishing Retailer trade shows, is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International<br />
Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling.</p>
<p>Celebrating more than 25 years of successful events, Interbike (<a title="Link to official Interbike Web site." href="http://www.interbike.com" target="_blank">www.interbike.com</a>) gathers more than 1,000 cycling-related brands and more than 22,000 total attendees annually.</p>
<p># # #</p>
<p>LANCE ARMSTRONG MANAGER CONTACT:<br />
Mark Higgins, <a title="email Mark Higgins" href="mailto:mhiggins@planetcse.com">mhiggins@planetcse.com</a></p>
<p>INTERBIKE CONTACT:<br />
Maura Lansford, SOAR Communications, 801.523.3730(wk) / 817.929.8123 (cell)<br />
<a title="email Maura Lansford" href="mailto:mlansford@soarcomm.com">mlansford@soarcomm.com</a>, or<br />
Chip Smith, SOAR Communications, 801.523.3730(wk) / 801.597.7515(cell),<br />
<a title="Email Chip Smith" href="mailto:csmith@soarcomm.com">csmith@soarcomm.com</a>.</p>
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		<title>MEDIA ALERT: OutDoor Demo Will Kick Off Interbike 2008</title>
		<link>http://clientnews.soarcomm.com/2008/09/19/media-alert-outdoor-demo-will-kick-off-interbike-2008.html</link>
		<comments>http://clientnews.soarcomm.com/2008/09/19/media-alert-outdoor-demo-will-kick-off-interbike-2008.html#comments</comments>
		<pubDate>Fri, 19 Sep 2008 22:37:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interbike]]></category>
		<category><![CDATA[SOAR Client News]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[OutDoor Demo]]></category>

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		<description><![CDATA[Before the fun that is Interbike 2008 begins downtown Las Vegas, the media and retailers gather at Bootleg Canyon in Boulder City, Nevada to test out all the cycling industry's latest bikes and gear. Remember to bring your helmet, courage and a sense of adventure.]]></description>
			<content:encoded><![CDATA[<h2 style="text-align: center;">MEDIA ALERT</h2>
<p style="text-align: center;"><strong>MONDAY &amp; TUESDAY: Interbike 2008 Kicks-Off with Annual OutDoor Demo in<br />
Bootleg Canyon, Boulder City, Nevada</strong></p>
<p style="text-align: center;"><em>More than 6,000 industry and media attendees converge on Bootleg Canyon for the<br />
ultimate hands-on bicycle product testing experience</em></p>
<p><strong>WHAT:</strong> As part of the annual Interbike Expo in Las Vegas, the OutDoor Demo in Bootleg Canyon-Boulder City, Nevada is a chance for media to test mountain, road, BMX, dirt jump, downhill and recumbent bicycles and products from more than 130 bicycle and accessory manufacturers.</p>
<p>Event attendees will test products on:</p>
<ul>
<li>Extensive trail network</li>
<li>Professionally built BMX track</li>
<li>Closed-road loop</li>
<li>Downhill-specific trail and</li>
<li>Dirt Jump demo</li>
</ul>
<p>If not interested in riding bikes, but want to shoot footage of retailers testing product, transportation around the event will be provided for media interested in covering course areas located away from the 59,800 square-foot exhibitor area. (Please arrange prior to the event.)</p>
<p><strong>WHEN:</strong><br />
Monday and Tuesday, Sept. 22 &amp; 23, 2008<br />
Booths and products available for testing 9:00 a.m. to 6:00 p.m.<br />
Best time for audio/video is before noon</p>
<p><strong>WHERE:</strong><br />
Bootleg Canyon<br />
Boulder City, NV 89005</p>
<p><strong>WHO:</strong><br />
The OutDoor Demo is organized by Interbike &#8211; the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. It will feature outdoor exhibits by Pedro&#8217;s, Cervelo, Fox Racing Shox, Gu Energy Gel, Park Tool, Mavic, PowerBar and more than 130 bicycle and accessory manufacturers.</p>
<p>Following the OutDoor Demo, the Interbike Expo will take place Wednesday through Friday, Sept. 24-26 at the Sands Expo and Convention Center in Las Vegas.</p>
<p><strong>About Interbike</strong><br />
Interbike, produced by Nielsen Business Media, the parent company of the Outdoor<br />
Retailer (OR), Action Sports Retailer (ASR) and Fly Fishing Retailer trade shows, is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling.</p>
<p>Celebrating more than 25 years of successful events, Interbike (<a title="Link to official Interbike Web site" href="http://www.interbike.com" target="_blank">www.interbike.com</a>) gathers more than 1,000 cycling-related brands and more than 22,000 total attendees annually.</p>
<p style="text-align: center;"># # #</p>
<p>MEDIA CONTACTS:<br />
Chip Smith, SOAR Communications, 801.523.3730(wk) / 801.597.7515(cell), <a title="Email Chip Smith" href="mailto:csmith@soarcomm.com">csmith@soarcomm.com</a><br />
or<br />
Maura Lansford, SOAR Communications, 801.523.3730(wk)/817.929.8123,<br />
<a title="email Maura Lansford" href="mailto:mlansford@soarcomm.com">mlansford@soarcomm.com</a></p>
]]></content:encoded>
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		<title>Delta 7 Sports Launches Next Generation Arantix Mountain Bike</title>
		<link>http://clientnews.soarcomm.com/2008/09/18/delta-7-sports-launches-next-generation-arantix-bike.html</link>
		<comments>http://clientnews.soarcomm.com/2008/09/18/delta-7-sports-launches-next-generation-arantix-bike.html#comments</comments>
		<pubDate>Fri, 19 Sep 2008 00:03:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Delta 7]]></category>
		<category><![CDATA[SOAR Client News]]></category>
		<category><![CDATA[Advanced Composite Solutions]]></category>
		<category><![CDATA[Arantix]]></category>
		<category><![CDATA[BYU]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Delta 7 Sports]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Interbike]]></category>
		<category><![CDATA[IsoTruss]]></category>
		<category><![CDATA[Mountain Bike]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://clientnews.soarcomm.com/?p=154</guid>
		<description><![CDATA[Delta 7 Sports announces its next generation Arantix mountain bike and will showcase the new model at the 2008 OutDoor Demo and Interbike show in Las Vegas. The new frame is stronger and better than previous models and the price point has dropped to be more competitive with other high-end mountain bikes on the market.

Members of the press interested in demoing the new bike can contact SOAR Communications to set up an appointment. ]]></description>
			<content:encoded><![CDATA[<p><strong>FOR IMMEDIATE RELEASE</strong></p>
<h1>Delta 7 Sports to Showcase its Now Competitively Priced Arantix Mountain Bike at Interbike</h1>
<p><em>With improved manufacturing techniques in place and all manufacturing now in-house, Delta 7 Sports&#8217;<br />
next generation Arantix has tighter tolerances and is stronger than ever before; company also drops the suggested retail prices for an Arantix frame to $4,895 and for a fully built Arantix mountain bike to $8,495</em></p>
<p><strong>PAYSON, Utah and LAS VEGAS, Nev. &#8211; Sept. 18, 2008 -</strong> Delta 7 Sports will showcase its next generation and now competitively priced Arantix<sup>TM</sup> mountain bike at the Interbike International Bicycle Expo and the attendant OutDoor Demo, being held next week in Las Vegas, Nevada.</p>
<p style="text-align: center;"><a href="http://clientnews.soarcomm.com/pics/Arantix-bike-side.jpg" target="_blank"><img class="aligncenter size-full wp-image-218" title="arantix-bike-side" src="http://clientnews.soarcomm.com/wp-content/uploads/2008/09/arantix-bike-side.jpg" alt="" width="600" height="386" /></a></p>
<p>The first bicycle to feature the patented IsoTruss® carbon fiber and Kevlar spider web-like open lattice tube design now has a stronger frame and tighter tolerances than ever before. Furthermore, by improving its manufacturing processes and bringing all manufacturing in-house, Delta 7 Sports has reduced the suggested retail price of the Arantix frame to $4,895 (previously $6,995), while also reducing the price of a fully built Arantix bike to $8,495 (previously $11,995).</p>
<p>The next generation Arantix frame and mountain bike are available for order now in small, medium and large frame sizes. Delta 7 Sports is also aggressively pursuing independent bike dealers and sales representatives in North America, as well as sales representatives and bike distributors outside of the United States.</p>
<p>Delta 7 Sports will have several Arantix mountain bikes available for test rides at Interbike&#8217;s OutDoor Demo in Bootleg Canyon, Nevada on Monday, Sept. 22 and Tuesday, Sept. 23, 2008. Journalists, reviewers and bloggers interested in reserving a time for an Arantix test ride should contact Elizabeth Hurst of SOAR Communications at ehurst@soarcomm.com to make a reservation.</p>
<p>The company will also unveil its first ever road bike at Interbike at the Sands Expo Center in Las Vegas from Wednesday, Sept. 24 through Friday, Sept. 26. More information about this forthcoming IsoTruss-based road bike will be released next Wednesday.</p>
<h3>IsoTruss: The foundation of the Arantix mountain bike</h3>
<p>One example of how the next generation Arantix mountain bike has been made stronger is through the use of new IsoTruss mandrels. A mandrel is a specially tooled metal rod used to create the carbon fiber/Kevlar bike frame tubes, and Delta 7 Sports has recently redesigned its mandrels to use fewer pieces, each of which are interconnected. In addition, Delta 7 Sports now mechanically wraps the carbon fiber around the mandrels instead of doing so by hand, a process that creates higher tension when wrapping.</p>
<p style="text-align: center;"><a href="http://clientnews.soarcomm.com/pics/Delta-7-Arantix-frame.jpg" target="_blank"><img class="aligncenter size-full wp-image-217" title="delta-7-sports-arantix-frame-45" src="http://clientnews.soarcomm.com/wp-content/uploads/2008/09/arantix-frame-45.jpg" alt="" width="600" height="462" /></a></p>
<p>&#8220;The combination of these factors creates straighter and more uniform fiber alignment for each frame tube,&#8221; said Tyler Evans, general manager of Delta 7 Sports. &#8220;And the more uniform and straight the fibers are, the better they transfer load from one IsoTruss pyramid to another within the structure. The result is a more precise and stronger IsoTruss-based frame.&#8221;</p>
<p>Advanced Composite Solutions (parent company of Delta 7 Sports), has been granted an exclusive, worldwide license by Brigham Young University to develop, produce and market products utilizing the IsoTruss technology and design. The Arantix is the first ACS product to utilize IsoTruss technology.</p>
<p>With the IsoTruss technology and design, Delta 7 Sports has created one of the strongest and lightest hard-tail mountain bikes in the world &#8211; a frame that weighs approximately 2.6 pounds and sports the unique and extremely strong, yet see-through, IsoTruss design.</p>
<p>&#8220;This is a very exciting time for Delta 7 Sports as we have been very busy getting ready for Interbike 2008,&#8221; said Kris Papworth, president of Delta 7 Sports. &#8220;We knew the IsoTruss-based Arantix was a great bike as shown by a recent review in one of the leading mountain bike magazines of the world. But the new Arantix is even better, and with our improvements in manufacturing, we&#8217;ve been able to drive down the retail price for the Arantix frame by more than $2,000 and a fully built bike by $3,500.&#8221;</p>
<p>According to a review published in the October 2008 issue of Mountain Bike Action, the Arantix</p>
<ul>
<li>&#8220;may be the most responsive hardtail we&#8217;ve ever dropped the hammer on&#8221;</li>
<li>&#8220;offers enough lateral stiffness to keep a track sprinter happy&#8221;</li>
<li>&#8220;feels more lively than a conventional carbon fiber hardtail&#8221;</li>
<li>&#8220;corners with authority, and nothing is lost in the translation of any steering input&#8221;</li>
</ul>
<p>Mountain Bike Action wrapped up the Arantix review by stating, &#8220;Delta 7 Sports has proved the point that their IsoTruss works well for mountain bike frame construction.&#8221;</p>
<p>&#8220;The only negative thing Mountain Bike Action said in its review of the Arantix was about the price, and we&#8217;ve addressed that head on by bringing our manufacturing in-house and controlling our supply chain,&#8221; Papworth said.</p>
<h3>Arantix Mountain Bike Information and Specifications</h3>
<p>With its new manufacturing processes in place, Delta 7 Sports mechanically weaves single carbon fiber strands around metal mandrel rods to create the open lattice IsoTruss structure of each Arantix frame tube. Each bundle of carbon fiber strands are then hand-wrapped with Kevlar and then baked at 255 degrees Fahrenheit for four hours. The ends of the baked tubes are then machined before being joined with molded carbon fiber lugs to make a complete frame.</p>
<p>&#8220;In total, each completed Arantix frame is built with more than 1,500 linear feet of carbon fiber,&#8221; Evans said. &#8220;That&#8217;s longer than the longest supertanker roaming today&#8217;s oceans. After curing, the carbon/Kevlar IsoTruss-based construction of the Arantix makes for an almost unbeatable combination, creating a frame that is dramatically stronger than comparably weighted frames, while also being dramatically lighter than frames with the same strength.&#8221;</p>
<p>A completely built-out, next generation Arantix mountain bike includes</p>
<ul>
<li>An Arantix IsoTruss-based carbon/Kevlar composite frame,</li>
<li>Fox F100 RLC front suspension,</li>
<li>SRAM X.0 Shift levers, derailleurs, chain, and cassette,</li>
<li>Avid Juicy Ultimate hydraulic disc brakes,</li>
<li>FSA XC-300 Wheels with Kenda Karma DTC tires,</li>
<li>Crank Brothers Four Ti Egg Beaters pedals,</li>
<li>FSA K-Force XC carbon fiber handlebar, with two LizardSkins Lock-On grips,</li>
<li>L.H. Thomson Masterpiece handlebar stem and seatpost,</li>
<li>Chris King NoThreadSet headset,</li>
<li>Selle Italiá SLR Gel Flow saddle, and</li>
<li>LizardSkins Arantix custom chainstay protector.</li>
</ul>
<p>Dealers who want to custom-build  bikes can also order an Arantix mountain bike frame today from Delta 7 Sports for $4,895 (US). Delta 7 Sports is also taking dealer orders for its re-vamped Arantix Mountain Bike, at prices starting at $8,495 (US).</p>
<h3>IsoTruss Technology and Design Overview</h3>
<p>IsoTruss was developed at BYU under the direction of Civil Engineering Professor David W. Jensen (Director of the Center for Advanced Structural Composites).</p>
<p>IsoTruss open lattice structures are made up of three-dimensional (3-D) pyramid-shaped trusses formed by combining two-dimensional (2-D) trusses, such as the kind commonly used in architectural design. The pyramid-like structure of an IsoTruss lattice utilizes the geometry of a triangle with two equal sides (an Isosceles Triangle) to create a shape with a superior strength-to-weight ratio. Hence, the name IsoTruss comes from the &#8220;iso&#8221; in isosceles, while &#8220;truss&#8221; comes from the architectural design known as trusses.</p>
<p>The fusion of 2-D trusses into the 3-D pyramid-shaped forms found within an IsoTruss structure enables Delta 7 Sports to build bicycle frames that bend less, twist less (torsion) and flex less (axial stiffness) than metal bike frames of comparable weight. For additional information about IsoTruss, please visit <a title="Link to IsoTruss official Web site." href="http://www.isotruss.org" target="_blank">www.isotruss.org</a>.</p>
<p><strong>About Delta 7 Sports</strong><br />
Delta 7 Sports creates cutting-edge cycle sports products by utilizing IsoTruss technology and designs. A division of Advanced Composite Solutions, Delta 7 Sports was formed in 2007. For more information, visit <a title="Link to Delta 7 Sports official Web site." href="http://www.delta7sports.com" target="_blank">www.delta7sports.com</a>.</p>
<p>Arantix and Delta 7 Sports are trademarks of Delta 7 Sports. IsoTruss is a registered trademark of Brigham Young University. All other trademarks are the property of their respective owners.</p>
<p># # #</p>
<p>MEDIA CONTACTS:<br />
Chip Smith, SOAR Communications, 801-523-3730(w)/801-597-7515(c), <a title="Email Chip Smith" href="mailto:csmith@soarcomm.com">csmith@soarcomm.com</a>, or<br />
David Politis, SOAR Communications, 801-523-3730(w)/801-556-8184(c), <a title="Email David 'Poppa P' Politis" href="mailto:poppa.p@soarcomm.com">poppa.p@soarcomm.com</a></p>
<p>To make an appointment to test-ride the new Arantix mountain bike, contact Elizabeth Obreza Hurst at <a title="Email Liz Hurst" href="mailto:ehurst@soarcomm.com">ehurst@soarcomm.com</a>.</p>
]]></content:encoded>
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		<title>Ritchey Design to Sponsor CrossVegas Races &#8230;</title>
		<link>http://clientnews.soarcomm.com/2008/09/09/ritchey-design-to-sponsor-crossvegas-races.html</link>
		<comments>http://clientnews.soarcomm.com/2008/09/09/ritchey-design-to-sponsor-crossvegas-races.html#comments</comments>
		<pubDate>Wed, 10 Sep 2008 00:20:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Ritchey Design]]></category>
		<category><![CDATA[SOAR Client News]]></category>
		<category><![CDATA[CrossVegas]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Interbike]]></category>
		<category><![CDATA[SCOTT USA]]></category>
		<category><![CDATA[Thomas Frischknecht]]></category>
		<category><![CDATA[World Cup]]></category>

		<guid isPermaLink="false">http://clientnews.soarcomm.com/?p=18</guid>
		<description><![CDATA[SCOTT USA and Ritchey Design today announced their co-sponsorship of the Elite men’s and women’s races at CrossVegas this month. In addition, both companies will be hosting a VIP retirement party at the races for Thomas Frischknecht to celebrate his incredible 19-year career as a World Cup competitor.]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><strong>FOR IMMEDIATE RELEASE</strong><strong></strong></p>
<h1 class="MsoNormal"><strong>SCOTT USA and Ritchey Design to Sponsor CrossVegas Elite Men&#8217;s and Women&#8217;s Races</strong></h1>
<h1><span style="text-decoration: underline;"><span style="text-decoration: none;"> </span></span></h1>
<p class="MsoNormal"><strong><em> </em></strong></p>
<p class="MsoNormal"><em><span style="font-weight: normal;">SCOTT and Ritchey to also host a VIP retirement party for World Cup racer, Thomas Frischknecht at CrossVegas</span></em></p>
<p class="MsoNormal">
<p class="MsoNormal"><em></em><strong>SUN VALLEY, Idaho and SAN CARLOS, Calif. – September 3, 2008</strong> <strong>–</strong> SCOTT USA and Ritchey Design today announced their co-sponsorship of the Elite men’s and women’s races at CrossVegas this month. In addition, both companies will be hosting a VIP retirement party at the races for Thomas Frischknecht to celebrate his incredible 19-year career as a World Cup competitor.</p>
<p class="MsoNormal">
<p class="MsoNormal">“CrossVegas, held in conjunction with Interbike, will arguably draw a huge crowd of cycling enthusiasts,” said Adrian Montgomery, marketing director for SCOTT USA. “It will be an amazing opportunity to take that population of cycling fans and entertain them, as well as commemorate the career of cycling’s greatest champion and sportsman, Thomas Frischknecht.”</p>
<p class="MsoNormal">The CrossVegas cyclocross event will take place on Wednesday, September 24 at the Desert Breeze Soccer complex in Las Vegas.</p>
<p class="MsoNormal">
<p class="MsoNormal">Scott-Swisspower athletes Thomas Frischknecht and Florian Vogel will compete in the Elite men’s race, which starts at 9:00 p.m. The VIP retirement party and an informal press conference with Frischknecht will be held immediately following the men’s race in the SCOTT and Ritchey booth.</p>
<p class="MsoNormal">
<p class="MsoNormal">“I am happy to have Scott and Ritchey, two top brands in the bike industry, involved in CrossVegas,” said Brook Watts, co-promoter and marketing director for CrossVegas, LLC. “We are especially honored to help Thomas celebrate his retirement by helping him compete in the last race of his career.”</p>
<p class="MsoNormal">
<p class="MsoNormal">During the informal press conference, Frischknecht will discuss his new role with the Scott-Swisspower Team, and SCOTT USA will debut its new Cyclocross line at the event, along with the new Addict CX. The Addict CX features a 986 gram carbon frame outfitted with Ritchey’s WCS cockpit components, straight CX carbon fork and Carbon 38 wheels.</p>
<p class="MsoNormal">
<p class="MsoNormal">For more information about Scott Bicycles, CrossVegas or to request a VIP pass, contact Adrian Montgomery at 208.622.1036 or via email at <a href="mailto:amontgomery@scottusa.com"><span style="font-size: 11pt;">amontgomery@scottusa.com</span></a>.</p>
<p class="MsoNormal">
<p class="MsoNormal">The Desert Breeze Soccer complex, the venue for CrossVegas, is on the corner of Desert Inn and Durango Roads. Interbike will provide complimentary shuttle service from the Sands to the race location from 6:00-11:00 pm, with shuttles leaving every 15 minutes.</p>
<p class="MsoBodyText"><span style="font-size: 12pt;"> </span></p>
<p><strong><span style="font-size: 12pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">#<span> </span>#<span> </span>#</span></strong></p>
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