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H2O Overdrive Signing Top U.S. Athletes As Brand Ambassadors

admin — Wed, 01 Apr 2009 23:00:13 +0000

FOR IMMEDIATE RELEASE

Top U.S. Athletes Are Signing On to Use and Endorse H2O Overdrive,
an Innovative New Hydration Sports Drink

H2O Overdrive, an all-encompassing sports drink, is getting the support of professional
athletes and top amateurs in its launch in the sports nutrition marketplace

PARK CITY, Utah – March 16, 2009 - Innovative Health Solutions^TM, LLC (IHS) today announced the signing of more than 30 well-known, respected and accomplished professional athletes as part of its Athlete Ambassadors program.

About the Athlete Ambassador Program
Some of the first Athlete Ambassadors signed include:

U.S. Alpine Skier Erik Schlopy, U.S. Olympic Skier (1994, 2002 and 2006 Winter Olympics), seven-time national champion and Giant Slalom bronze medalist in the 2003 World Championships who recently retired from the U.S. Ski Team,
Derek Parra, a 2002 U.S. Olympic Speed Skating gold and silver medalist, and former Olympic record holder in the 1500-meter speed skating event, and
Summer Sanders, the most decorated U.S. swimmer of the 1992 Olympic Games, T.V. broadcaster and UNICEF Goodwill Ambassador

With its Athlete Ambassador program, IHS is spreading the word among athletes across a wide spectrum of sports that H2O Overdrive^TM is one of the most comprehensive and nutritionally balanced high-performance sports hydration drinks ever developed – that it is ‘THE” sports drink for serious athletes competing in top physical condition and in hydrating their bodies for optimal performance.

According IHS co-founder and self-proclaimed weekend warrior, Randy Olshen, H2O Overdrive will improve athletes performance when it’s used as part of their nutritional routine before, during and after sporting events or physical training.

“My friend, Terry Giles, a world renowned athlete, trainer and product formulator, is the other co-founder and my partner in IHS, and he developed H2O Overdrive with athletes and weekend warriors in mind,” Olshen said. “It’s only natural that these professional athletes are excited about endorsing a product that they actually use and are seeing benefit from using. The great part is we’re getting awesome feedback from all of the athletes who have tried H2O Overdrive.

“Not only do athletes love the taste of H2O Overdrive, but they can truly appreciate the nutritional value and hydration aspects of it. For us, that’s the best part since the drink was formulated with athletes and performance as our focus. From all of our combined years of experience, we knew what was missing in the market and we feel we have delivered.”

According to Olshen, the Athlete Ambassador program continues to expand and will soon include athletes from top professional sports such as the NHL, PGA, triathlon and Ironman competitions, motorsports, professional and amateur cycling, mountain biking, professional surfers, professional volleyball and more.

Schlopy, who laughs at the word ‘retire’ since he still maintains an aggressive workout routine, said he became an Athlete Ambassador because H2O Overdrive enhances his workouts and gives him all the nutrients and energy combined in one great tasting drink.

“The decision to become an H2O Overdrive Athlete Ambassador was actually very easy for me,” he said. “Since I began incorporating it into my workouts, I’ve noticed my body and mind prepare and recover a lot faster. Its formula really does have the perfect balance of nutrients and protein to give me the hydration needed for any training. Plus, it’s one of the only drinks of its kind that gives me everything I need without all the unnecessary sugars, while still tasting great.”

H2O Overdrive has a scientifically developed blend of ingredients designed to ensure hydration at the cellular level with a three-to-one ratio of protein-to-carbohydrates, powerful blend of more than 30 essential minerals, electrolytes, amino acids and vitamins, and only three grams of sugar (1/10 the amount of sugar in other sports beverages).

For more information about the Athlete Ambassador program or to become an H2O Overdrive distributor or retailer, visit www.H2OOverdrive.com or call 1-888-426-4104.

H2O Overdrive Distribution
H2O Overdrive is currently available in Lychee-Lemon Rush, Tangy Tangerine Freeze and Jostaberry flavors at select retail locations. The suggested retail price is $3.29 for a single 20 oz. bottle, and $39.48 per 12-bottle case.

About H2O Overdrive
H2O Overdrive is a high-performance sports drink that hydrates athletes at the cellular level with a precise protein-to-carbohydrate ratio and a unique blend of essential minerals, electrolytes, amino acids and vitamins, which is essential in supporting energy, recovery, muscle function and performance. Its formula helps athletes’ bodies and minds prepare for (and recover from) strenuous workouts. Please visit www.h2ooverdrive.com for more information.

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H2O Overdrive and Innovative Health Solutions are trademarks of Innovative Health Solutions, LLC. All other trademarks are property of their respective owners.

Media Contacts:
Jon Bacon, SOAR Communications, 801.523.3730(w)/801.660.7820(c), jbacon@soarcomm.com,
Chip Smith, SOAR Communications, 801.523.3730(w)/801.597.7515(c), csmith@soarcomm.com or
David Politis, SOAR Communications, 801.523.3730(w)/801.556.8184(c), poppa.p@soarcomm.com

Innovative Health Solutions Now Shipping H2O Overdrive

admin — Wed, 01 Apr 2009 21:55:44 +0000

FOR IMMEDIATE RELEASE

Innovative Health Solutions is Now Shipping H2O Overdrive^TM,

A High-Performance Sports Beverage

Innovative Health Solutions announces the launch of the newest innovation in sports hydration based on the latest hydration research – H2O Overdrive^TM, being distributed through Europa Sports Products

PARK CITY, Utah – March 4, 2009 - Innovative Health Solutions^TM, LLC (IHS) today announced it is shipping H2O Overdrive^TM, one of the most comprehensive and nutritionally balanced high-performance sports hydration beverages for use before, during and after any physical activity. H2O Overdrive has partnered with Europa Sports Products (Europa), a leading health foods and products distributor, to deliver the beverage to health food stores and specialty retailers.

Based on years of research and development, H2O Overdrive is a precise ratio of carbohydrates, protein, essential vitamins, minerals, amino acids and other vital nutrients formulated to drive hydration at the cellular level. It is a sports energy drink that supports

Glycogen resynthesis
Energy production
Muscle function and stamina, as well as
Protein synthesis for muscle recovery

At a time when weight gain, obesity and diabetes are each at record highs and consumers are looking for healthier alternatives to high-sugar beverages, IHS feels H2O Overdrive delivers a viable alternative. Its unique formula contains only three grams of sugar- less than 1/10 the sugar found in most well-recognized drinks sold in the sports hydration category.

Europa is distributing H2O Overdrive out of each of its six distribution centers in Charlotte, N.C., Mesquite, Texas, Strongsville, Ohio, Fresno, Calif., Orlando, Fla. and Windsor, Conn. Europa supplies more than 14,000 gyms, health food stores, specialty retailers across the United States including U.S. military post exchanges. H2O Overdrive will be featured at Europa’s booth at the Natural Products Expo West, March 6-8 at the Anaheim Convention Center in Anaheim, Calif.

H2O Overdrive is packaged in 20 oz. single serving, re-sealable bottles with a suggested retail price of $3.29 per bottle and is currently available in the following flavors:

Lychee-Lemon Rush
Tangy Tangerine Freeze
Jostaberry

“I have been developing nutritional products for some of the best known and well-respected companies in the industry for more than 20 years,” says Terry Giles, IHS co-founder and the developer of H2O Overdrive. “This makes me confident and proud to say that the future of hydration is here with H2O Overdrive. The formulation is a precise balance of protein, carbs, a balanced spectrum of electrolytes combined with specific amino acids and essential vitamins, minerals and other vital nutrients each with a specific purpose to target a specific physiological response.

“The end result is a beverage that truly hydrates your body at the cellular level, promotes recovery and stamina and actually quenches your thirst. As a competitive martial artist, powerlifter, armwrestler, bodybuilder, professional race car driver and certified nutrition specialist, I know that athletes in every sport need a product with the right combination of protein and carbs, as well as other essential nutrients and electrolytes to maximize their physical and mental performance. We’re excited for consumers to use this beverage and let the oral hydration science behind it help them achieve their athletic goals and leave their competition in the dust.”

Erik Schlopy, U.S. alpine skier and Giant Slalom champion, is one of several dozen Athlete Ambassadors for H2O Overdrive. According to Schlopy, the beverage helps him maximize his workouts without overloading on sugar.

“In 18 years as a professional athlete I’ve never come across a more complete, effective and dynamic sports hydration drink,” Schlopy said. “I used to have to cut and paste protein bars, sports drinks and various supplements to get even close to the same benefits I get from H2O Overdrive. And the best part, it tastes fantastic and smooth going down.”

H2O Overdrive Science and Ingredients

H2O Overdrive contains a three-to-one ratio of specific carbohydrates to a high-quality protein substrate, formulated with a balanced electrolyte matrix, specific amino acids, essential vitamins and minerals as well as a few other key nutritional ingredients promotes hydration/rehydration at the cellular level. This allow H2O Overdrive to stimulate nutrient uptake within the cell, promoting and supporting energy, muscle function, stamina and recovery by triggering specific physiological responses.

Recent studies have shown that protein-carbohydrate electrolyte sports beverages improve performance better than carbohydrate-electrolyte sports beverages or water alone. Additionally, the caffeine equivalent to “one cup of coffee” in H2O Overdrive helps active bodies use stored energy before muscle protein to prolong endurance. It also enhances blood vessel widening (dilation) for increased nutrient transport and increased cognitive response; or in other words, it helps enhance protein absorption and increases brain function.

About H2O Overdrive
H2O Overdrive is a high-performance sports beverage that hydrates and energizes athletes at the cellular level with a precise protein-to-carbohydrate ratio and a unique blend of essential minerals, electrolytes, amino acids and vitamins. Its formula helps athletes’ bodies and minds prepare for (and recover from) strenuous workouts, improving overall muscle and athletic performance. For more information visit www.h2ooverdrive.com.

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