Outdoor Retailer Winter Market Expo Pre-Show Numbers on
Schedule to Match Last Year’s Show

New and revamped show programs help meet evolving exhibitor and attendee tradeshow needs

SAN JUAN CAPISTRANO, Calif. – Dec. 17, 2008 – Less than six weeks out from its Winter Market Show, Outdoor Retailer (OR) reported that close to 330,000 square-feet of exhibit space is currently sold, putting the tradeshow on par with last Winter Market. As of the release date, OR is also hosting more than 175 new exhibitors.

“Despite uncertain times for several retail categories, recent outdoor industry research shows the market remains healthy,” said Kenji Haroutunian, Outdoor Retailer show director. “This trend is holding true for the Outdoor Retailer Winter Market as nearly 800 exhibitors have purchased an average of five percent more floor space than in years past. At this point, we are on target to meet last year’s exhibitor and attendee numbers.”

In addition to healthy show numbers, Outdoor Retailer also affords its exhibitors and attendees valuable new and revamped events/venues for meeting their business and networking objectives during the show.

Backcountry Base Camp
All Outdoor Retailer attending retailers are invited to spend a day at Backcountry Base Camp (BBC), receive a discount lift ticket, view hands-on exhibitor displays and test backcountry products including Nordic skis, snowshoes and accessories. A limited amount of Telemark and Alpine Touring gear will also be available for selective testing.

Specifically, this year’s BBC features a new, more realistic testing track for Nordic skiing and will be held Wednesday, January 21, 2009, at Snowbasin Ski Resort in Ogden, Utah.

Backcountry Village
A centralized community space located on the show floor, the Backcountry Village features the most relevant product, people and technologies for the winter hardgoods marketplace. Attendees and exhibitors alike are invited to enjoy the sense of backcountry community with ongoing videos, presentations, seating and cappuccino bar.

OR “Winter Exposure” Industry Party & Fashion Show
The Winter Market Fashion Show presented by Woolrich will take center stage at the Outdoor Retailer “Winter Exposure” Industry Party on January 22, 2009, from 6 p.m. to 8 p.m. at the Grand Ballroom in the Salt Palace Convention Center.

The annual OR Winter Market Fashion Show will reveal dozens of the latest designs in the winter sports technical, casual, and endurance apparel categories, and bring products “to life” for thousands of attending buyers and media.

Project OR
New to Winter Market, Outdoor Retailer will host the second cycle of “Project OR,” a 48-hour concept-to-prototype student design competition meant to inspire innovative winter outdoor fashions. As part of the competition, up-and-coming design students from the country’s top design schools will conceive, design, and build garment prototypes using design materials and components from the supplier exhibitors of the show.

Show attendees are encouraged to track their favorite student during daily episodes (available for viewing online and in the Design Center) and participate in a live voting component of the competition.

Scandinavian Village
Outdoor Retailer attracts outdoor industry manufacturers and distributors from around the world. In the Scandinavian Village, show participants can explore the product offering and culture of Scandinavia’s 1,554 years in the winter sports business.

Outdoor Retailer, a trade-only event, will begin with Backcountry Base Camp to be held at Snowbasin Ski Resort on January 21, 2009, followed by the indoor portion of the show at the Salt Palace Convention Center in Salt Lake City, Utah, January 22-25.

For more information about exhibiting at Outdoor Retailer and other events and marketing opportunities surrounding the show visit www.outdoorretailer.com/winter_market/.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows. 

The next opportunity to preview the future of the outdoor industry will start at the sixth Annual Backcountry Base Camp at Snowbasin ski resort on January 21, 2009, followed by the Outdoor Retailer Winter Market at the Salt Palace Convention Center from January 22-25, 2009 in Salt Lake City, Utah. The Outdoor Retailer Summer Market will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from July 20, 2009 and the Trade Show from July 21-25, 2009.

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MEDIA CONTACTS:

Maura Lansford, SOAR Communications, 801-523-3730, mlansford@soarcomm.com or
Chip Smith, SOAR Communications, 801-523-3730, csmith@soarcomm.com

Outdoor Retailer to Host Sixth Annual Winter Market Fashion Show

Vendors, buyers and media attending the annual OR Winter Market Industry Party get a glimpse of
dozens of the latest apparel, textile and accessory trends for 2009

SAN JUAN CAPISTRANO, Calif. – Dec. 10, 2008 - Outdoor Retailer today announced its Winter Market Fashion Show presented by Woolrich will take center stage at the Outdoor Retailer “Winter Exposure” Winter Market Industry Party on January 22, 2009 from 6 – 8 p.m. at the Grand Ballroom in the Salt Palace Convention Center.

Revealing dozens of the latest designs in the outdoor recreation technical, casual, and endurance apparel categories, the OR Winter Market Fashion Show is an integral way for exhibiting companies to bring their products “to life” for thousands of attending buyers and media.

“The new format of the OR Winter Market Fashion Show literally puts a spotlight on outdoor fashion, textile and accessory innovations that help buyers be on point with the next season’s function/fashion interface,” said Kenji Haroutunian, Outdoor Retailer show director. “Hosting the Fashion Show in conjunction with the Industry Party helps us provide exhibitors with a unique branding opportunity, buyers with original merchandising concepts and media with a glimpse of the Fall 2009/2010 product scoop, all in one place.”

In addition to the presentation at the Industry Party, restaged performances of the fashion show will take place in the Salt Palace Convention Center Grand Ballroom on January 23, at 11 a.m. and 2 p.m.

Cornerstone Event Productions, Outdoor Retailer’s annual fashion show partner, is currently accepting product submissions for inclusion in the OR Winter Market Fashion Show. Interested exhibitors can get more information about levels of participation here or by filling out a submission form here.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

The next opportunity to preview the future of the outdoor industry will start at the sixth Annual Backcountry Base Camp at Snowbasin ski resort on January 21, 2009, followed by the Outdoor Retailer Winter Market at the Salt Palace Convention Center from January 22-25, 2009 in Salt Lake City, Utah. The Outdoor Retailer Summer Market will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from July 20, 2009 and the Trade Show from July 21-25, 2009.

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MEDIA CONTACTS:
Maura Lansford, SOAR Communications, 801-523-3730, mlansford@soarcomm.com or
Chip Smith, SOAR Communications, 801-523-3730, csmith@soarcomm.com

Outdoor Retailer Continues to Promote Innovative Outdoor Fashion with Winter Market’s Inaugural “Project OR” Competition

After a successful “Project OR” at Summer Market 2008, OR Winter Market will host
a student design competition highlighting the supply story behind OR

SAN JUAN CAPISTRANO, Calif. – Nov. 20, 2008 - Outdoor Retailer today announced it will host the second cycle of “Project OR,” a 48-hour concept-to-prototype student design competition meant to inspire innovative winter outdoor fashions, in conjunction with Outdoor Retailer Winter Market held Jan. 22-25, 2009, at the Salt Palace Convention Center in Salt Lake City, Utah.

“Project OR at Outdoor Retailer Summer Market 2008 proved to be an engaging forum for showcasing the future of outdoor industry fashion through each contestant’s product development story,” said Kenji Haroutunian, Outdoor Retailer show director. “Project OR fuses fresh design ideas and legendary outdoor design minds together in an exciting format that brings more value to the design-minded attendee. It also puts forth the real challenges professional designers face as they try to blend function, fashion and performance. OR is excited to introduce young designers to our community at OR Winter Market.”

Project OR commissions five hand-picked design students from top design programs around the country to produce a garment prototype that is original, an innovative use of performance and eco-friendly materials, and has a practical application for the outdoor market.

Once initial garment designs are complete, contestants turn their drawings into product using the latest fabrics, zippers and other clothing components provided by participating supplier exhibitors. With sourcing complete, contestants spend the remainder of the 48-hour deadline at their work station (equipped with sewing machines, cutting tables, pressing equipment and tools) building their final prototypes.

Project OR’s panel of judges, comprised of OR-selected designers and industry trend-setters, review each contestant’s final prototype and presentation on the last day of the show (Jan. 25). The winning student receives an all-expenses-paid trip to Outdoor Retailer Summer Market ’09 and a profile in Textile Insight.

Project OR Winter Market competitors are filmed in a reality-competition type format that begins with an initial Design Brief and follows them through the conception, sourcing, production and final presentation stages of the competition.

Show attendees are encouraged to follow the students’ progress in designated areas throughout the show and via streaming video on the OR website. Attendees can submit their vote for the Project OR Attendee’s Choice Award. A ballot box for this award will be by the contestant work stations throughout the competition.

This cycle of Project OR is sponsored by fabric supplier Concept III. For more information about Project OR sponsorship opportunities, please contact Marisa Nicholson at marisa.nicholson@nielsen.com.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

The next opportunity to preview the future of the outdoor industry will start at the 6th Annual Backcountry Base Camp at Snowbasin ski resort on January 21, 2009, followed by the Outdoor Retailer Winter Market at the Salt Palace Convention Center from January 22-25, 2009 in Salt Lake City, Utah. The Outdoor Retailer Summer Market will bring the best of summer outdoor brands to Salt Lake City, Utah at the Open Air Demo from July 19-20, 2009 and the Trade Show from July 21-24, 2009.

# # #

MEDIA CONTACTS:
Maura Lansford, SOAR Communications, 801-523-3730, mlansford@soarcomm.com or
Chip Smith, SOAR Communications, 801-523-3730, csmith@soarcomm.com