Outdoor Retailer Opens Online Attendee Registration for
Summer Market Expo and Open Air Demo

Qualified retailers and distributors can register for free before June 16, 2009,
and receive show credentials and expo information prior to the show

SAN JUAN CAPISTRANO, Calif. – March 12, 2009 - Outdoor Retailer, a division of Nielsen Business Media, today announced the opening of buyer, distributor and designer registration for its Outdoor Retailer Summer Market Expo and Open Air Demo, July 20-24, 2009.

Retailers, distributors and designers planning to attend the show can now register online at Outdoor Retailer’s Web site, www.outdoorretailer.com. Online exhibitor, media and sales rep registration will be available in April.

Retailers and Distributors

Attendees who register before Tuesday, June 16, 2009, will receive free show credentials in the mail and expo information prior to the show. For retailers and distributors who register after June 16, or register on-site, the fee will be $30 for retailers and $100 for distributors.

Designers

Qualified freelance product designers as well as finished goods designers from non-exhibiting manufacturers are invited to attend Outdoor Retailer at a discounted rate. For designers who register before June 16, the fee is $100. Registering after June 16 or on-site, the designer registration fee increases to $200.

Pre-registered designers will also receive their show credentials and expo information prior to the show.

Outdoor Retailer’s online registration saves attendees valuable time and money, and ensures access to the biggest and most important summer outdoor recreation industry gathering of the year.

The trade-only gathering kicks off with the Outdoor Retailer Open Air Demo one-day product testing event at Snowbasin Resort, Port Ramp Property in Eden, Utah, east of Ogden and convenient to downtown Salt Lake City. The event then continues with four packed days of exhibits, product launches, meetings and celebrations at Outdoor Retailer Summer Market Expo in Salt Lake City, Utah.

“Outdoor Retailer has evolved from a niche market buyer-seller platform to the single best place for dealers to see and learn about new products, emerging brands and true design innovation,” said Kenji Haroutunian, Outdoor Retailer show director. “In one place during five days, a buyer can see all the relevant trends in functional apparel, footwear, and accessories while folding in meaningful business education and equipment testing to make informed buys. With many new features designed specifically for retailers, this Summer Market promises to deliver a new experience to attendees, bringing best practices to the forefront in and around the show.”

The Outdoor Retailer Summer Market is the largest industry event hosting to more than 21,000 attendees including CEOs, industry leaders, outdoor and summer sports manufacturers, 6,000+ retailers, athletes and media.

For Outdoor Retailer Summer Market registration, please click here.

For additional registration information, please contact orreg@nielsen.com or visit www.outdoorretailer.com.

About Outdoor Retailer

Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

Preview the future of the outdoor industry at the Outdoor Retailer Summer Market, which will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from July 20, 2009 and the trade show from July 21-24, 2009.

# # #

MEDIA CONTACTS:

Maura Lansford, SOAR Communications, 801.523.3730(wk)/ 817.929.8123(cell), mlansford@soarcomm.com
or
Chip Smith, SOAR Communications, 801.523.3730(wk) / 801.597.7515(cell), csmith@soarcomm.com

MONDAY & TUESDAY: Interbike 2008 Kicks-Off with Annual OutDoor Demo in
Bootleg Canyon, Boulder City, Nevada

More than 6,000 industry and media attendees converge on Bootleg Canyon for the
ultimate hands-on bicycle product testing experience

WHAT: As part of the annual Interbike Expo in Las Vegas, the OutDoor Demo in Bootleg Canyon-Boulder City, Nevada is a chance for media to test mountain, road, BMX, dirt jump, downhill and recumbent bicycles and products from more than 130 bicycle and accessory manufacturers.

Event attendees will test products on:

• Extensive trail network
• Professionally built BMX track
• Closed-road loop
• Downhill-specific trail and
• Dirt Jump demo

If not interested in riding bikes, but want to shoot footage of retailers testing product, transportation around the event will be provided for media interested in covering course areas located away from the 59,800 square-foot exhibitor area. (Please arrange prior to the event.)

WHEN:
Monday and Tuesday, Sept. 22 & 23, 2008
Booths and products available for testing 9:00 a.m. to 6:00 p.m.
Best time for audio/video is before noon

WHERE:
Bootleg Canyon
Boulder City, NV 89005

WHO:
The OutDoor Demo is organized by Interbike – the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. It will feature outdoor exhibits by Pedro’s, Cervelo, Fox Racing Shox, Gu Energy Gel, Park Tool, Mavic, PowerBar and more than 130 bicycle and accessory manufacturers.

Following the OutDoor Demo, the Interbike Expo will take place Wednesday through Friday, Sept. 24-26 at the Sands Expo and Convention Center in Las Vegas.

About Interbike
Interbike, produced by Nielsen Business Media, the parent company of the Outdoor
Retailer (OR), Action Sports Retailer (ASR) and Fly Fishing Retailer trade shows, is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling.

Celebrating more than 25 years of successful events, Interbike (www.interbike.com) gathers more than 1,000 cycling-related brands and more than 22,000 total attendees annually.

# # #

MEDIA CONTACTS:
Chip Smith, SOAR Communications, 801.523.3730(wk) / 801.597.7515(cell), csmith@soarcomm.com
or
Maura Lansford, SOAR Communications, 801.523.3730(wk)/817.929.8123,
mlansford@soarcomm.com