Ritchey Design-Sponsored Team OUCH Finishes Strong in Mexico with Two Stage Wins and Sprint Competition Overall Title

SAN CARLOS, Calif. – March 11, 2009 – Riders from Team OUCH Presented by MAXXIS, sponsored by Ritchey Design, had two Stage wins and won the Overall Sprint Competition title at the La Vuelta de Mexico in Mexico City, March 1-8, 2009. Andrew Pinfold won Stage 8, making Team OUCH the first team to cross the finish line, while Cameron Evans won Stage 6 and Karl Menzies earned the Overall Sprint Competition title.

La Vuelta de Mexico is an eight-day, eight-stage race of over 1,300 kilometers (806 miles) of rolling and climbing (rated) terrains.

Team OUCH had several other strong finishes at La Vuelta de Mexico including:

• Floyd Landis’ sixth place in Stage 7
• Karl Menzies’ fourth place in Stage 1 and sixth place in Stage 8
• Andrew Pinfold’s second place Stage 2 and third place in Stage 4

Team OUCH rides Ritchey WCS Alloy Logic II handlebars, 4Axis stems and 1Bolt seatposts in wet white as well as the WCS Carbon Interval TT handlebar and WCS Carbon Hammerhead TT handlebar. Ritchey’s WCS line of components uses the latest forged alloy technologies to create the exceptional strength-to-weight ratios that have helped Team OUCH and others like it achieve racing victories.

Team OUCH will compete next at the San Dimas Stage Race March 20-22, 2009, in San Dimas, Calif.

About Ritchey Sponsorships

Founded on Tom Ritchey’s own passion of riding and racing, for 35 years Ritchey Design has been dedicated to supporting profession and grassroots cycling teams across the globe. On the International level, Ritchey partners with Lampre Fondital Pro Cycling Team. In the US Professional circuit, Ritchey partners with Team OUCH Powered by Maxxis , Jelly Belly Pro Cycling and Colavita/Sutterhome Pro Cycling Team. In the women’s professional field, Ritchey partners with Team TIBCO and Colavita/ Sutterhome Women’s Pro Cycling Team. On the Grassroots level, Ritchey supports over 100 teams across the United States and Canada. For inquiries regarding Ritchey sponsorship please visit www.ritcheylogic.com.

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MEDIA CONTACTS:

Chip Smith, SOAR Communications for Ritchey Design, 801.523.3730(wk)/801.597.7515(cell), csmith@soarcomm.com, or
Maura Lansford, SOAR Communications, 801.523.3730(wk)/817.929.8123(cell), mlansford@soarcomm.com

Ritchey-Sponsored Alessandro Ballan and Damiano Cunego Dominate World Road Championship with First and Second Place Finishes

Recent gold medalist, Nicole Cooke, also snags first place finish while riding Ritchey components

SAN CARLOS, Calif. – Oct. 7, 2008 - Ritchey Design components shined during the World Road Championships held in Varese, Italy (September 22-28, 2008) when Ritchey-sponsored riders Alessandro Ballan and Damiano Cunego, both of Italy, took first and second place in the elite men’s category.

Nicole Cooke of Great Britain, also a Ritchey-sponsored rider, took first place in the women’s elite category.

Under nearly ideal racing weather conditions, each of the professional riders rode using the company’s World Championship Series (WCS) 4Axis O/S stems. Ballan and Cunego were separated by three seconds (6:37:30 and 6:37:33), using Ritchey’s alloy WCS Logic and WCS Classic road handlebars, respectively, while Cooke raced for a 3:42:11 finish using the Ritchey Carbon Superlogic Evolution handlebar.

“The World Road Championship course is challenging, with climbs as steep as 11 percent in some places. You can bet the majority of the forces on those bikes were centralized in the cockpit – testing the strength and durability of our products,” said Steve Parke, general manager and vice president of marketing for Ritchey. “We couldn’t be more proud of our riders and the trust they put in Ritchey products. When it counts the most, the quality of our product speaks for itself.”

In addition to last week’s wins at the World Championships, Ritchey components were also a part of 25-year old Cooke’s Olympic gold medal finish, won just six weeks ago in Beijing.

Ritchey-sponsored athletes benefit from the Ritchey Fit Logic philosophy and its wide range of “cockpit” components (handlebars, stems and seatposts) that help riders custom fit their bikes for a more efficient and comfortable ride.

The official Union Cycliste Internationale (UCI) press release about the men’s World Championship including details about the race and the riders is available here, while the official UCI release about the women’s World Championships can be read here.

For more information about the products mentioned above, please visit www.ritcheylogic.com.

About Ritchey Sponsorships
Founded on Tom Ritchey’s own passion for riding and racing, for over 20 years Ritchey Design has been passionately dedicated to supporting professional and grassroots cycling teams across the globe. On the International level, Ritchey partners with Lampre and (new for 2009) the Davitamon-Lotto team. In the US Professional circuit, Ritchey partners with HealthNet Powered by Maxxis and Jelly Belly. In the women’s professional field, Ritchey partners with TIBCO, ValueAct Capital, PROMAN Paradigm, Cheerwine and Advil-ChapStick. On the Grassroots level, Ritchey supports over 150 teams across the United States and Canada. For inquiries regarding Ritchey sponsorship please visit www.ritcheylogic.com.

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RITCHEY DESIGN MEDIA CONTACTS
Chip Smith, SOAR Communications for Ritchey Design, 801.523.3730(wk)/801.597.7515(cell), csmith@soarcomm.com, or
Maura Lansford, SOAR Communications, 801.523.3730(wk)/817.929.8123(cell), mlansford@soarcomm.com

SCOTT USA and Ritchey Design to Sponsor CrossVegas Elite Men’s and Women’s Races

SCOTT and Ritchey to also host a VIP retirement party for World Cup racer, Thomas Frischknecht at CrossVegas

SUN VALLEY, Idaho and SAN CARLOS, Calif. – September 3, 2008 – SCOTT USA and Ritchey Design today announced their co-sponsorship of the Elite men’s and women’s races at CrossVegas this month. In addition, both companies will be hosting a VIP retirement party at the races for Thomas Frischknecht to celebrate his incredible 19-year career as a World Cup competitor.

“CrossVegas, held in conjunction with Interbike, will arguably draw a huge crowd of cycling enthusiasts,” said Adrian Montgomery, marketing director for SCOTT USA. “It will be an amazing opportunity to take that population of cycling fans and entertain them, as well as commemorate the career of cycling’s greatest champion and sportsman, Thomas Frischknecht.”

The CrossVegas cyclocross event will take place on Wednesday, September 24 at the Desert Breeze Soccer complex in Las Vegas.

Scott-Swisspower athletes Thomas Frischknecht and Florian Vogel will compete in the Elite men’s race, which starts at 9:00 p.m. The VIP retirement party and an informal press conference with Frischknecht will be held immediately following the men’s race in the SCOTT and Ritchey booth.

“I am happy to have Scott and Ritchey, two top brands in the bike industry, involved in CrossVegas,” said Brook Watts, co-promoter and marketing director for CrossVegas, LLC. “We are especially honored to help Thomas celebrate his retirement by helping him compete in the last race of his career.”

During the informal press conference, Frischknecht will discuss his new role with the Scott-Swisspower Team, and SCOTT USA will debut its new Cyclocross line at the event, along with the new Addict CX. The Addict CX features a 986 gram carbon frame outfitted with Ritchey’s WCS cockpit components, straight CX carbon fork and Carbon 38 wheels.

For more information about Scott Bicycles, CrossVegas or to request a VIP pass, contact Adrian Montgomery at 208.622.1036 or via email at amontgomery@scottusa.com.

The Desert Breeze Soccer complex, the venue for CrossVegas, is on the corner of Desert Inn and Durango Roads. Interbike will provide complimentary shuttle service from the Sands to the race location from 6:00-11:00 pm, with shuttles leaving every 15 minutes.

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