Outdoor Retailer Winter Market Expo Pre-Show Numbers on
Schedule to Match Last Year’s Show

New and revamped show programs help meet evolving exhibitor and attendee tradeshow needs

SAN JUAN CAPISTRANO, Calif. – Dec. 17, 2008 – Less than six weeks out from its Winter Market Show, Outdoor Retailer (OR) reported that close to 330,000 square-feet of exhibit space is currently sold, putting the tradeshow on par with last Winter Market. As of the release date, OR is also hosting more than 175 new exhibitors.

“Despite uncertain times for several retail categories, recent outdoor industry research shows the market remains healthy,” said Kenji Haroutunian, Outdoor Retailer show director. “This trend is holding true for the Outdoor Retailer Winter Market as nearly 800 exhibitors have purchased an average of five percent more floor space than in years past. At this point, we are on target to meet last year’s exhibitor and attendee numbers.”

In addition to healthy show numbers, Outdoor Retailer also affords its exhibitors and attendees valuable new and revamped events/venues for meeting their business and networking objectives during the show.

Backcountry Base Camp
All Outdoor Retailer attending retailers are invited to spend a day at Backcountry Base Camp (BBC), receive a discount lift ticket, view hands-on exhibitor displays and test backcountry products including Nordic skis, snowshoes and accessories. A limited amount of Telemark and Alpine Touring gear will also be available for selective testing.

Specifically, this year’s BBC features a new, more realistic testing track for Nordic skiing and will be held Wednesday, January 21, 2009, at Snowbasin Ski Resort in Ogden, Utah.

Backcountry Village
A centralized community space located on the show floor, the Backcountry Village features the most relevant product, people and technologies for the winter hardgoods marketplace. Attendees and exhibitors alike are invited to enjoy the sense of backcountry community with ongoing videos, presentations, seating and cappuccino bar.

OR “Winter Exposure” Industry Party & Fashion Show
The Winter Market Fashion Show presented by Woolrich will take center stage at the Outdoor Retailer “Winter Exposure” Industry Party on January 22, 2009, from 6 p.m. to 8 p.m. at the Grand Ballroom in the Salt Palace Convention Center.

The annual OR Winter Market Fashion Show will reveal dozens of the latest designs in the winter sports technical, casual, and endurance apparel categories, and bring products “to life” for thousands of attending buyers and media.

Project OR
New to Winter Market, Outdoor Retailer will host the second cycle of “Project OR,” a 48-hour concept-to-prototype student design competition meant to inspire innovative winter outdoor fashions. As part of the competition, up-and-coming design students from the country’s top design schools will conceive, design, and build garment prototypes using design materials and components from the supplier exhibitors of the show.

Show attendees are encouraged to track their favorite student during daily episodes (available for viewing online and in the Design Center) and participate in a live voting component of the competition.

Scandinavian Village
Outdoor Retailer attracts outdoor industry manufacturers and distributors from around the world. In the Scandinavian Village, show participants can explore the product offering and culture of Scandinavia’s 1,554 years in the winter sports business.

Outdoor Retailer, a trade-only event, will begin with Backcountry Base Camp to be held at Snowbasin Ski Resort on January 21, 2009, followed by the indoor portion of the show at the Salt Palace Convention Center in Salt Lake City, Utah, January 22-25.

For more information about exhibiting at Outdoor Retailer and other events and marketing opportunities surrounding the show visit www.outdoorretailer.com/winter_market/.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows. 

The next opportunity to preview the future of the outdoor industry will start at the sixth Annual Backcountry Base Camp at Snowbasin ski resort on January 21, 2009, followed by the Outdoor Retailer Winter Market at the Salt Palace Convention Center from January 22-25, 2009 in Salt Lake City, Utah. The Outdoor Retailer Summer Market will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from July 20, 2009 and the Trade Show from July 21-25, 2009.

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MEDIA CONTACTS:

Maura Lansford, SOAR Communications, 801-523-3730, mlansford@soarcomm.com or
Chip Smith, SOAR Communications, 801-523-3730, csmith@soarcomm.com

Online Retailer Registration for Outdoor Retailer Winter Market Expo and Backcountry Base Camp Now Available

Qualified retailers can register for free before January 16, 2009, and register before
December 19, 2008 to receive show credentials and expo information prior to the show

SAN JUAN CAPISTRANO, Calif. – Nov. 3, 2008 - Outdoor Retailer, a division of Nielsen Business Media, today announced the opening of online buyer registration for its Outdoor Retailer Winter Market Expo and Backcountry Base Camp scheduled to run January 21-25, 2009.

Outdoor Retailer’s online registration saves buyers valuable time and money, and ensures access to the biggest and most important winter outdoor recreation industry gathering of the year. Registration for the show, to be held at the Salt Place Convention Center in Salt Lake City, Utah, is now open for all retailers. Online exhibitor, media and sales rep registration will be available in November.

Buyers planning to attend the show can now register at Outdoor Retailer’s Web site, www.outdoorretailer.com. Buyers who register before December 19, 2008 will receive free show credentials in the mail and expo information prior to the show, in addition to peace of mind knowing that they have full access to the show. For buyers who register after January 16, 2009 or register on-site, the fee will be $30.00.

The trade-only gathering kicks off with the Outdoor Retailer Backcountry Base Camp product testing event at Snowbasin — a world-renowned ski resort — and continues for four packed days of exhibits, product launches, meetings and celebrations at Outdoor Retailer Winter Market in Salt Lake City, Utah.

Outdoor Retailer Backcountry Base Camp — Snowbasin Ski Resort, Utah
Wednesday, Jan. 21

Outdoor Retailer Winter Market — Salt Palace Convention Center in Salt Lake City
Thursday, Jan. 22 – Sunday, Jan. 25

“Buyers looking for the best intelligence in a rapidly changing business environment will find it at Outdoor Retailer,” said Kenji Haroutunian, Outdoor Retailer’s show director. “Winter Market 2009 opens the year with a technology and creativity-charged lineup of active outdoor brands and product innovations at the Salt Palace, and the Base Camp at Snowbasin. Through seminars, presentations and panel discussions, as well as many other networking opportunities, buyers will be able meet the people behind the brands and have a powerful experience of where the industry is going and how to supercharge their own businesses.”

The Outdoor Retailer Winter Market is the largest industry event playing host to over 17,000 attendees including CEOs, industry leaders, outdoor and winter sports manufacturers, 5,000+ retailers, athletes, and media.

For Outdoor Retailer Winter Market registration, please click here.

For additional registration information, please contact orreg@nielsen.com or visit www.outdoorretailer.com.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Currently in its 27th successful year, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a bi-annual basis for its Winter and Summer Market shows.

The next opportunity to preview the future of the outdoor industry will start at the 6th Annual Backcountry Base Camp at Snowbasin ski resort on January 21, 2009, followed by the Outdoor Retailer Winter Market at the Salt Palace Convention Center from January 22-25, 2009 in Salt Lake City, Utah. The Outdoor Retailer Summer Market will bring the best of summer outdoor brands to Salt Lake City, Utah at the Open Air Demo from July 19-20, 2009 and the Trade Show from July 21-24, 2009.

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MEDIA CONTACTS:
Chip Smith, SOAR Communications, 801.523.3730(w)/801.597.7515(c), csmith@soarcomm.com or
Maura Lansford, SOAR Communications, 801-523-3730(w)/817.929.8123(c), mlansford@soarcomm.com.